SKILL: Marketing Operations – Campaign Management

QUALIFICATION: Any Graduation

EXPERIENCE: 3 to 5 years

SALARY: ₹5.5 LPA – ₹8.5 LPA

LOCATION: Mumbai

JOB TYPE: Full-time (versatile for rotational shifts)

What Would You Do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services.

In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies.

Skills Required

Eloqua (Expert): In-depth knowledge of Eloqua and knowledge of SQL, JavaScript

SQL-Database Management: Proficiency in understanding database concepts

Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing

Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Eloqua, CDP, and campaign execution

Excellent communication and collaboration skills

Certification: Eloqua certification is a plus

REST APIs – API Integration: Exposure to API integration to fully utilize Eloqua API capabilities

Knowledge of Marketing Automation best practices

HTML and CSS: Familiarity with HTML and CSS for email template customization

Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights

Roles and Responsibilities

Campaign Planning and Requirements Gathering





Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build, along with highlighting risks (if any)

Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation

Provide guidance on leveraging Eloqua platform and CDP capabilities to achieve campaign goals effectively

Campaign Configuration and Development

Create and configure offers, workflows, mail templates, landing pages, and automations to support campaign execution

Create and manage automated journeys/canvas, including welcome series, nurture campaigns, and triggered communications

Campaign Execution and Management

Set up and execute email, SMS, direct mail, social/paid, and other marketing broadcast or journey-based campaigns using Eloqua and CDP platform

Create landing pages as per brief provided

Ensure accurate targeting and segmentation of campaign audiences

Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders

Conduct A/B testing and optimization to improve campaign effectiveness and customer experience

Troubleshoot and resolve any technical issues related to campaign execution

Work Orchestration and Data Hygiene

Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc., to provide seamless campaign experience to both internal and external stakeholders

Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks

Complete all required reports so that accurate numbers are reported to both client and leadership

Why Join?

Market-competitive salary: ₹5.5 LPA – ₹8.5 LPA

Prime Mumbai location

Career growth in marketing operations and campaign management

Exposure to Eloqua, CDP, and marketing automation technologies

Dynamic and supportive team environment

📌 Custom Software Engineering Analyst (Mumbai)
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