LOCATION: Mumbai

EXPERIENCE: 7 to 11 years

SHIFT: Flexible Shifts

QUALIFICATION: Any Graduation

NOTICE PERIOD: Immediate to 30 days

WORK MODE: Work From Office

SKILL: Marketing Operations – Campaign Management

TECHNICAL SKILLS: Eloqua, Marketo, Adobe, Claude, Marketing Automation, Oracle Eloqua, Campaign QA/Quality Assurance, Journey Automation, Audience Segmentation, SQL, HTML, CSS, Email Marketing

What We Are Looking For

Eloqua Expertise: In-depth knowledge of Eloqua functionalities, landing pages, and knowledge of SQL, JavaScript

Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation

Quality Assurance: Robust attention to detail and ability to conduct rigorous testing and validation of campaign setups

Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration

Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion

Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations

Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders

HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues

Digital Marketing:



Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives

UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets

Roles and Responsibilities

Campaign Review

Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements

Quality Assurance Testing

Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign, etc., data queries, to validate the accuracy and functionality of the campaign components

Data Validation

Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience

Journey Testing

Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage

Compliance and Best Practices

Ensure email campaigns adhere to email marketing best practices, data privacy regulations,



and anti-spam laws

Campaign Optimization

Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates

A/B Testing

Support A/B testing efforts by setting up and validating test campaigns, analyzing results

Documentation

Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions

Collaboration

Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements

Collaborate with development team to ensure that creative build align with the campaign objectives and data build

Continuous Improvement

Stay updated with the latest Eloqua and CDP features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness

Work Orchestration and Data Hygiene

Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc., to provide seamless experience to both internal and external stakeholders

Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks

Complete all required reports so that accurate numbers are reported to both client and leadership

Why Join?

Competitive salary package

Prime Mumbai location

Work From Office setup

Career growth in marketing operations and campaign management

📌 Custom Software Engineering Consultant (Mumbai)
🏢 Gratitude
📍 Mumbai