About Prakriti Project Prakriti Project is the D2C brand of Satvic Movement- India's largest natural living community. We sell organic food, natural skincare, books, and lifestyle products to an audience that trusts us not just as a brand, but as a way of life.

We are not building a store. We are building a community around conscious, natural living, and everything we create needs to feel like it comes from that place.

We have a design team, a video team, and an editing team. As Brand & Content Strategist, you will be the brain behind everything Prakriti Project puts out into the world. You'll plan the content calendar, write copy for our WhatsApp campaigns and emails, brief the design team on visuals, and make sure everything we say feels consistent, warm, and true to who we are.

~ You'll work closely with the Category Leads for Skincare and Groceries to understand what products need attention and what stories need telling. Monthly and weekly content calendar across Instagram, YouTube Shorts, WhatsApp, and email
Creative briefs for the design and video teams - explicit, specific, and actionable
WhatsApp campaign copy - product launches, restock reminders, community updates
Community engagement - polls, Q&As;, behind-the-scenes, and moments of vulnerability and transparency
Website copy direction and product packaging briefs, in coordination with the design team
Monthly community updates - sharing what we're building, what's working, and what isn't
Design execution,



video shooting, editing - we have a team for that

Design execution, video shooting, editing - we have a team for that
Performance marketing or paid ads. 2–4 years in content strategy, brand communication, or community management — ideally for a values-led brand in wellness, organic food, sustainable lifestyle, or conscious living

- Experience briefing creative teams- designers, videographers, editors
- Comfort with community-first formats - polls, Q&As;, transparent founder updates, not just polished campaigns
- Familiarity with WhatsApp marketing tools (WATI or similar) and email platforms

Experience in a small team or startup where you wear multiple hats
Understanding of Instagram and YouTube Shorts as community channels, not just broadcast channels

Someone whose primary skill is graphic design or video editing
Someone who sees social media as a reach game rather than a relationship game
You'll work closely with the Category Leads (Skincare and Groceries) to understand what products need attention, what stories need telling, and what the community needs to hear. You'll brief the design and video teams directly.
You'll be expected to bring your own ideas, push back when something doesn't feel right, and take full accountability for how the Prakriti Project shows up in the world.

This role is a work from office role, based out of our HQ at Devanahalli, Bangalore.

📌 Brand/Marketing Director or Manager (Devanahalli)
🏢 Satvic Movement
📍 Devanahalli