Creative Director

CarUniv Technologies Pvt. Ltd.)

About CarUniv

CarUniv is a digital marketing agency built only for the automotive aftermarket. We help car workshops, detailing studios and used car dealers get more customers through Google Business Profile and local search, Meta and Google ads, social media, video content and reputation management. We believe auto businesses deserve marketing that is built around real enquiries and bookings, and not just likes.

We are an early-stage, fast-moving team, and we are now hiring Creative Director to shape how CarUniv looks, sounds and is remembered.

•Role: Creative Director

•Experience: 5 to 6 years in creative, content or video-led roles

•Location: Delhi NCR

•Employment type: Full-time The role

As Creative Director you will own the creative direction of CarUniv in two ways. First, you will build the CarUniv brand, so that workshop and studio owners see us as the most credible marketing partner in the automotive aftermarket. Second, you will lead the creative and video work for our clients.

This is a hands-on leadership role. You will plan, shoot, direct and review work yourself while building the processes and standards the team will follow as we grow.

What you will do

1. Build the CarUniv brand

•Define and own our brand identity: positioning, tone of voice, colours, typography and logo usage. •Create a brand guideline and ready-to-use templates for social posts, reels, proposals, audit reports, decks and client documents, so everything we send looks consistent and professional.

•Build CarUniv's presence on Instagram, LinkedIn, YouTube and our website with content that shows our expertise, such as educational posts,



myth-busting reels, client stories and behind-the-scenes content.

•Turn client results and case studies into strong brand stories.

•Work with the reporting Manager to keep the brand message clear and consistent across sales, content and client communication.

1. Lead client video and creative production

•Directs the video & static shoot for each client: understand the business, prepare a brief and shot list, direct the shoot on site, supervise editing and deliver on time. •Develop hooks, scripts and concepts for reels, before/after transformations, customer testimonials and ad creatives.

•Create ad creatives for Meta and Google (including Performance Max assets) that work with the ads team's targeting and offers.

•Build repeatable content formats and monthly content calendars for clients, with fresh ideas and no repeated content.

•Review all creative work for quality, accuracy and brand fit before it reaches the client.

1. Lead the creative team and process

•Guide and mentor our video editor, designers and freelance videographers or photographers. •Set clear briefs, review steps and turnaround times so work is delivered consistently.

•Plan shoot logistics, equipment and schedules across multiple clients.





•Work closely with the sales and digital marketing teams with strong creative material.

1. Measure and improve

•Track how creative performs (watch time, hook rate, click-through rate, cost per lead and enquiries) and use the results to improve the next piece of content. •Run creative tests with the ads team and keep a library of what works for workshops, detailing studios and car dealers.

What we are looking for

Must have

•5 to 6 years of experience in a creative, content or video role at an agency, brand or media company, with at least 2 years leading creative output or a small team.

•A strong portfolio that shows short-form video (reels), brand work and performance creatives.

•Hands-on skills in shooting and editing: camera or phone cinematography, lighting, audio and gimbal work, with tools like Premiere Pro, DaVinci Resolve, CapCut or After Effects.

•Good design skills with Photoshop, Illustrator, Figma or Canva, and a strong sense of layout and typography.

•Excellent scripting and storytelling in English, Hindi and Hinglish.

•Understanding of what makes ads convert, including Meta and Google ad formats and creative specifications.

•Comfort with on-site shoots at workshops and studios, and the ability to direct business owners and mechanics who are not used to being on camera.

•Clear communication, and the ability to take client feedback professionally.

Valuable to have

•Experience in automotive, detailing or other local-service businesses.

•Basic motion graphics and photography skills.

•Practical use of AI tools for creative work, with human review for quality and accuracy.

Work Location: In person

📌 CreativeDirector (Noida)
🏢 CarUniv Technologies Private
📍 Noida