WE ARE HIRING!

Channel Sales Executive

Company: Solar4Ever Private Limited

Industry: Solar Energy & Renewable Energy

Job Location: Howrah Maidan, Howrah, West Bengal

Employment Type: Full-Time

Department: Sales & Marketing

Salary: As per qualifications, experience and skills

About Solar4Ever Private Limited

Solar4Ever Private Limited is a growing Solar EPC and Distribution company headquartered in Howrah, West Bengal. We specialize in solar rooftop installations, solar equipment distribution and comprehensive solar energy solutions for residential, commercial and industrial customers.

With our vision of “Infinite Energy. Endless Possibilities.”, we aim to establish a strong dealer, retailer and franchise network across West Bengal to make solar energy accessible to every household and business.

We are looking for an energetic, result-oriented and entrepreneurial Channel Sales Executive to develop and expand our distribution and franchise network.

Key Responsibilities

1. Dealer & Retailer Network Development

- Identify, approach and appoint new dealers, distributors and retailers across assigned territories.
- Develop a strong channel partner network for solar panels, inverters, batteries and other solar equipment.
- Conduct market surveys to identify high-potential locations and business partners.
- Establish long-term relationships with electrical retailers, solar equipment dealers, contractors and local entrepreneurs.
- Achieve monthly and quarterly targets for new dealer and retailer appointments.
- Drive sales through existing channel partners and ensure regular business generation.
- Monitor dealer performance, sales volume and market coverage.

1. Franchise Network Development

- Identify potential entrepreneurs and business owners interested in becoming Solar4Ever franchise partners.
- Promote Solar4Ever's franchise business model and explain its commercial benefits.
- Conduct franchise presentations, business meetings and commercial discussions.
- Coordinate franchise onboarding, documentation and agreement execution.
- Support new franchise partners in setting up their operations, branding and local marketing activities.
- Develop territory-wise franchise expansion plans.
- Ensure franchise partners achieve agreed sales and business development targets.

1. Dealer & Franchise Partner Training

- Conduct regular product and sales training for newly appointed dealers, retailers and franchise partners.
- Educate partners about solar rooftop systems, solar panels, inverters, batteries and installation processes.




- Train channel partners on Solar4Ever's product portfolio, pricing structure, business processes and sales policies.
- Provide training on lead generation, customer acquisition, quotation preparation and sales conversion.
- Explain applicable government solar subsidy schemes, including PM Surya Ghar: Muft Bijli Yojana.
- Train partners on customer handling, after-sales service coordination and complaint escalation procedures.
- Conduct periodic refresher training and performance improvement sessions.

1. Channel Sales & Revenue Generation

- Achieve monthly and quarterly channel sales and revenue targets.
- Generate regular business through dealers, retailers and franchise partners.
- Develop strategies to improve partner productivity and sales conversion.
- Monitor partner-wise orders, collections and outstanding payments.
- Coordinate with the internal Operations, Procurement and Logistics teams for timely order fulfillment.
- Identify opportunities for cross-selling and upselling solar products and services.

1. Market Expansion & Business Development

- Develop district-wise and territory-wise market expansion strategies.
- Identify emerging solar markets and potential business opportunities.
- Monitor competitor activities, pricing strategies and market trends.
- Organize dealer meets, franchise meetings, promotional campaigns and local marketing events.
- Build strong relationships with electricians, electrical contractors, builders and other industry influencers.
- Represent Solar4Ever at business meetings, exhibitions and promotional activities.

1. Channel Partner Relationship Management

- Act as the primary point of contact for assigned dealers and franchise partners.
- Conduct regular market visits and partner performance reviews.
- Resolve commercial and operational issues in coordination with internal teams.
- Ensure channel partners follow Solar4Ever's branding, pricing and business guidelines.
- Maintain partner satisfaction and encourage repeat business.
- Support underperforming partners through structured improvement plans.

1. Sales Reporting & CRM Management

- Maintain updated records of dealer, retailer and franchise prospects.
- Track partner onboarding, sales orders, revenue and collections.




- Submit daily field visit reports and weekly sales performance updates.
- Maintain accurate lead and opportunity data in CRM systems.
- Prepare monthly territory-wise channel development reports.
- Provide market intelligence and feedback to management.

Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
- 2–5 years of experience in Channel Sales, Dealer Development, Franchise Development or Distribution Sales.
- Experience in Solar, Electrical, Electronics, Power Equipment, Building Materials or similar industries preferred.
- Proven ability to develop and manage dealer/distributor networks.
- Robust communication, negotiation and relationship management skills.
- Ability to conduct product presentations and partner training.
- Good knowledge of the West Bengal market and regional business environment.
- Proficiency in MS Excel, PowerPoint and CRM tools.
- Willingness to travel extensively across assigned territories.
- Proficiency in Bengali and Hindi; working knowledge of English preferred.
- Two-wheeler and valid driving licence preferred.

Preferred Candidate Profile We are looking for a candidate who is:
- Entrepreneurial, energetic and highly target-oriented.
- Experienced in building a distribution network from the ground up.
- Confident in recruiting, onboarding and training business partners.
- Capable of independently managing an assigned sales territory.
- Strong in negotiation, relationship building and business development.
- Passionate about renewable energy and sustainable business growth.

What We Offer
- Competitive salary with attractive performance-linked incentives.
- Opportunity to build and lead a growing solar channel network.
- Career advancement opportunities into Territory Sales Manager, Area Sales Manager and Regional Sales Manager roles.
- Exposure to Solar EPC, Distribution and Franchise Business Development.
- Supportive and growth-oriented working environment.

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How to Apply

Interested candidates may send their updated CV with the subject line:

Application for Channel Sales Executive – Solar4Ever

Email: [email protected]

Phone: +91 (phone hidden)

Website: www.solar4ever.in

Office Address:

Solar4Ever Private Limited

357/5, Belilious Road, Howrah, West Bengal – 711101

Solar4Ever Private Limited

Infinite Energy. Endless Possibilities.

Join our team and build your career in the renewable energy industry!

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Channel Sales Executive (Howrah)
🏢 Solar4Ever Private
📍 Howrah