Business Head – Growth, Marketing & Admissions

SyNentry The Finishing School for Life Beyond Education

Location: Thiruvananthapuram, Kerala

Employment Type: Full-time

Reporting to: Founder & CEO, SyNentry

1. About SyNentry

SyNentry is building a transformational finishing-school experience for young adults transitioning from formal education into professional life, entrepreneurship, higher education and independent living. Through a structured, experience-led Fellowship, SyNentry aims to help young adults develop the capabilities, confidence, perspective and practical readiness required to navigate life beyond education.

As SyNentry prepares for its launch, we are looking for a dynamic Business Head to lead our market development, community-building, marketing and admissions initiatives.

1. Role Overview

The Business Head – Growth, Marketing & Admissions will be responsible for developing and executing SyNentry's go-to-market strategy and building a sustainable admissions pipeline for its inaugural Fellowship cohort. The individual will lead the development of the SyNentry community, create awareness and interest among prospective Fellows, establish strategic outreach channels, manage marketing initiatives and drive the complete admissions funnel.

The role will involve building and managing a small growth and admissions team, initially comprising three Career Counsellors.

The primary business objective is to successfully build the SyNentry community and convert 120 qualified and committed Fellows by June 2027.

1. Key Responsibilities

A. Business Strategy & Go-to-Market Execution

- Develop and implement SyNentry's go-to-market strategy for the inaugural Fellowship.
- Identify target audiences, market segments and potential student communities.
- Develop outreach strategies to reach college students, recent graduates, young professionals and their families.
- Identify opportunities for institutional collaborations, community partnerships and outreach initiatives.
- Translate business objectives into actionable growth plans, timelines and measurable targets.

B. Community Building & Market Development

- Build and grow an engaged community of prospective SyNentry Fellows.
- Develop initiatives that create meaningful engagement with young adults before the Fellowship begins.
- Organise and coordinate community events, orientation sessions, webinars, interactive workshops and outreach programmes.
- Establish relationships with colleges, educational institutions, student organisations and relevant communities.
- Create a solid sense of belonging and connection with SyNentry among prospective Fellows.

C. Marketing & Brand Development

- Develop and execute integrated marketing and promotional campaigns.
- Plan digital marketing initiatives across social media, digital platforms and relevant communication channels.
- Coordinate content development, campaign creatives, videos, testimonials and promotional materials.
- Work with internal and external creative teams to maintain consistent brand positioning.
- Monitor campaign performance, lead generation and marketing effectiveness.
- Build awareness of SyNentry's philosophy, Fellowship model and intended outcomes.

D.



Admissions & Conversion Management

- Design and manage the complete admissions funnel, from initial awareness and lead generation to enrolment.
- Establish structured processes for lead qualification, counselling, applications, follow-ups and admissions.
- Work closely with Career Counsellors to ensure consistent engagement with prospective Fellows.
- Develop communication strategies for prospective students and their parents or guardians.
- Monitor conversion rates at every stage of the admissions process.
- Ensure that admissions are aligned with SyNentry's eligibility, selection and programme requirements.
- Drive the successful enrolment of approximately 120 Fellows by June 2027.

E. Team Leadership & Performance Management

- Recruit, lead and manage the initial team of three Career Counsellors.
- Define individual responsibilities, performance expectations and measurable targets.
- Establish daily, weekly and monthly reporting systems.
- Conduct regular team reviews and performance assessments.
- Build a culture of accountability, collaboration, ownership and continuous improvement.

F. Business Operations & Reporting

- Develop systems for lead management, CRM, admissions tracking and follow-up.
- Prepare and manage the growth and marketing budget in consultation with the Founder & CEO.
- Track key business metrics and provide regular performance reports.
- Analyse market feedback, campaign effectiveness and admissions trends.
- Recommend improvements to the business strategy based on data and market insights.

1. Key Performance Indicators (KPIs)

The Business Head will be accountable for measurable outcomes, including:
- Development and execution of a clear go-to-market strategy.
- Growth and engagement of the SyNentry prospective Fellow community.
- Consistent generation of qualified prospective Fellow leads.
- Effective execution of marketing and outreach campaigns.
- Number of counselling sessions and applications completed.
- Conversion rates across the admissions funnel.
- Performance and productivity of the Career Counselling team.
- Successful enrolment of 120 Fellows by June 2027.

Targets for each stage of the funnel will be established jointly with the Founder & CEO and reviewed periodically.
1. Candidate Profile & Experience

We are looking for an individual with:
- Approximately 5–8 years of relevant professional experience in business development, marketing, sales, growth, admissions or community development.
- Demonstrated experience in building and executing business or market-development strategies.
- Experience managing teams and delivering measurable business outcomes.
- Strong understanding of digital marketing, lead generation and customer acquisition.
- Experience designing and managing sales or admissions funnels.
- Excellent communication,



negotiation and relationship-building skills.
- The ability to work with young adults, educational institutions and other stakeholders.

Experience in education, higher education, edtech, career development, startups, youth engagement or related sectors would be an advantage.
1. Essential Competencies

The ideal candidate should demonstrate:
- Entrepreneurial mindset: Ability to build something from the ground up.
- Ownership: Takes responsibility for outcomes rather than limiting themselves to assigned activities.
- Strategic thinking: Can connect market opportunities with business objectives.
- Execution capability: Converts plans and strategies into measurable results.
- Leadership: Can build, guide and motivate a small team.
- Communication: Confident in engaging students, parents, institutions and business stakeholders.
- Adaptability: Comfortable working in a developing organisation where systems and processes are still being established.
- Data orientation: Uses measurable indicators to evaluate performance and improve decisions.

1. Initial Six-Month Mandate

The immediate mandate of this position will be to lead SyNentry's market preparation and admissions activities between December 2026 and June 2027. The key priorities will be:
- Establish the initial growth and admissions team.
- Develop SyNentry's go-to-market and community-building strategy.
- Establish the marketing and lead-generation ecosystem.
- Build institutional and student outreach channels.
- Create a structured admissions and counselling process.
- Build a qualified and engaged prospective Fellow community.
- Drive admissions and secure the first cohort of approximately 120 Fellows by June 2027.

Following the admissions phase, the role may evolve into a broader business leadership position, depending on SyNentry's organisational requirements and performance.
1. What This Opportunity Offers

This is an opportunity to become part of the founding leadership team of an institution being built with a distinctive vision for young adults. The successful candidate will have the chance to:
- Build a new business and community from its early stages.
- Shape the market positioning and growth strategy of SyNentry.
- Build and lead the initial growth and admissions team.
- Contribute directly to the successful launch of the inaugural Fellowship.
- Grow with the organisation as SyNentry expands its institutional presence.

1. Application

Interested candidates may share their updated résumé along with a brief note outlining their relevant experience in business growth, marketing, team leadership and admissions or customer acquisition. SyNentry The Finishing School for Life Beyond Education

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Required)

Experience:
- Sales and Business Development: 4 years (Required)

Language:
- English, Malayalam (Required)

Work Location: In person

📌 Business Head (Thiruvananthapuram)
🏢 Synentry
📍 Thiruvananthapuram