SIGMA RACKS

BUSINESS DEVELOPMENT OFFICER (BDO)

Leading manufacturers in India of Display Racks, Vegetable Racks, Garment Racks, Gondola Racks, Heavy Duty Pallet Racks, Cable Trays, Slotted Angle Racks, Kirana Racks, Trolleys, Plastic Baskets, Cash Counters, Supermarket Racks and more.

Department / FunctionSales & Business DevelopmentProduct ScopeDisplay Racks, Slotted Angle Racks (SAR), Heavy Duty Racks (HDR) and Retail Fit-OutsReporting ToRegional Sales Manager / Zonal ManagerLocationAssigned territory/city under Kanpur or Hyderabad region; field-based role with regular travel

POSITION OVERVIEW The Business Development Officer (BDO) is responsible for driving end-to-end B2B sales of Display Racks, Slotted Angle Racks (SAR), Heavy Duty Racks (HDR) and Retail Fit-Out solutions within the assigned territory. The role covers the complete sales cycle, from lead generation and customer meetings/site visits to proposal preparation, order closure, delivery and installation coordination, and payment collection. The BDO will focus on acquiring new customersincluding retail chains, supermarkets, kirana/general trade stores, warehouses, distributors, architects and interior contractorsand developing existing customer relationships.

This is a field-oriented, target-driven individual-contributor position.

ROLES & RESPONSIBILITIES

- Identify and generate new business opportunities for Display Racks, SAR, HDR and Retail Fit-Out projects across the assigned territory through cold calling, field visits, referrals and market mapping.
- Meet retail chains, supermarket and kirana store owners,



warehouse/godown owners, distributors, architects and interior contractors to understand their requirements and present suitable solutions.
- Conduct customer/site visits, understand measurements and project requirements, and coordinate with the design team for layout drawings wherever required, especially for Display Rack and Retail Fit-Out projects.
- Prepare and present technical proposals and commercial quotations in coordination with the relevant internal teams.
- Negotiate pricing and payment terms and close orders in accordance with company margin and credit-policy guidelines.
- Coordinate with production, dispatch and installation teams to support timely delivery and in office installation. Display Racks, HDR, SAR and Retail Fit-Outs generally require on-site installation and are not shipped fully assembled.
- Build and maintain long-term relationships with key clients, dealers and distributors to encourage repeat and referral business.
- Follow up on outstanding payments and receivables for orders executed within the assigned territory.
- Monitor competitor activities, pricing and emerging trends in the racking and retail-fixture segment,



and share relevant market intelligence with the Regional Sales Manager.
- Maintain accurate and up-to-date records of leads, customer interactions, site visits, quotations and orders through CRM/IVR call logs and daily call reports.
- Work towards and achieve assigned monthly and quarterly sales targets, including overall sales value and the required product mix across Display Racks, SAR, HDR and Retail Fit-Outs.

QUALIFICATION & EXPERIENCE

- Graduate in any stream; an MBA/PGDM in Sales & Marketing will be an added advantage.
- 13 years of B2B/field sales experience, preferably in steel furniture, racking systems, retail fixtures, shopfitting/interiors, building materials or industrial products.
- Demonstrated ability to acquire new customers and achieve sales targets in a field-sales role.
- Willingness to travel extensively within the assigned territory; a two-wheeler and valid driving licence are preferred.

SKILLS & COMPETENCIES

- Strong prospecting, lead-generation and new-client-acquisition skills.
- Technical aptitude to understand racking and fit-out specifications and read basic layout drawings.
- Good negotiation, objection-handling and order-closing skills.
- Solid relationship-management skills with retail, institutional and channel customers.
- Effective communication skills in the local language, Hindi and English.
- Self-motivated, disciplined and target-oriented, with the ability to work independently in a field-based role.

SIGMA RACKS | Business Development Officer

📌 Business Development Officer (Delhi)
🏢 Sigma Slotting
📍 Delhi