SHIKSHODAYA FOUNDATION

Empowering Education • Skills • Livelihoods

RECRUITMENT NOTIFICATION

Notification No.: SF/HR/2026-27/BDME-03 Date: 29/10/2026

Position: Business Development cum Mobilisation Executive

Functional Areas: Project UDAAN 4.0 & Vidyarambham Composite Skill Labs

Department: Business Development / Mobilization / Institutional Partnerships

Employment Type: Full time / Contractual / Performance-Based

Location: Kollam, Kerala

Reporting To: Business Development & Partnership Manager

Travel: Extensive field travel as per project requirement

1. ABOUT THE ROLE

Shikshodaya Foundation invites applications for the position of Mobilization & Business Development Executive to support two strategic initiatives:

A. Project UDAAN 4.0

The candidate will be responsible for student mobilisation, counselling, enrolment, school coordination, community outreach and programme promotion for UDAAN Skill Hubs.

B. Vidyarambham Composite Skill Labs The candidate will be responsible for school/institutional sales, lead generation, meetings, demonstrations, proposal follow-up and conversion of schools into Vidyarambham Composite Skill Lab clients.

The role therefore combines field mobilisation + institutional business development + relationship management.

2. KEY OBJECTIVES OF THE POSITION The selected candidate will be expected to:

- Generate qualified leads.
- Develop relationships with schools and educational institutions.
- Mobilise students for Project UDAAN 4.0.
- Achieve monthly student enrolment targets.
- Generate institutional leads for Composite Skill Labs.
- Conduct school visits and management meetings.
- Present UDAAN and Vidyarambham programmes.
- Convert qualified leads into institutional partnerships.
- Support proposal, quotation and MoU processes.
- Maintain a proper lead and sales pipeline.
- Support collections and payment follow-up where assigned.
- Submit daily, weekly and monthly performance reports.

3. DETAILED WORK DESCRIPTION The Executive shall develop the institutional sales pipeline for Vidyarambham Composite Skill Labs.

Primary Responsibilities

- Identify CBSE and other suitable schools.
- Build a database of schools and decision-makers.
- Identify Principal, Director, Chairman, Trustee and Management contacts.
- Generate institutional sales leads.
- Make introductory calls and emails.
- Conduct physical school visits.
- Arrange meetings with school management.
- Present the Composite Skill Lab concept.
- Explain lab models, implementation methodology and student benefits.
- Coordinate product demonstrations/presentations.
- Understand school requirements and prepare lead briefs.
- Coordinate preparation of proposals and quotations.
- Follow up on proposals.
- Negotiate within approved commercial limits.




- Coordinate MoU/order confirmation.
- Coordinate handover from sales to project implementation.
- Follow up on pending payments/collections.
- Maintain CRM and sales pipeline.
- Generate referrals from existing schools.

4. SALES FUNNEL RESPONSIBILITY Each Executive shall maintain a minimum sales funnel covering:

Prospecting → Lead → Qualified Lead → Meeting → Presentation → Proposal → Negotiation → Order/MoU → Collection → Referral The employee shall not be evaluated only on calls or visits but primarily on qualified opportunities, conversions and collections.

5. TERRITORY RESPONSIBILITY The Executive may be assigned a specific district, city, cluster or divisional territory.

The employee shall be responsible for:

- Territory mapping
- School database development
- Competitor mapping
- Lead generation
- Institutional relationships
- Student mobilisation
- Sales conversion
- Post-sale relationship support

No territory shall be considered permanently owned by an employee unless specifically approved by management. 6. EDUCATIONAL QUALIFICATION

Minimum Qualification

- Graduate in any discipline.

Preferred

- MBA/PGDM in Marketing, Sales, Business Development, Education Management or equivalent.
- Graduation in Management, Commerce, Social Sciences, Education or related fields.

7. EXPERIENCE

Preferred Experience

0–3 years in:

- Educational sales
- EdTech
- School sales
- Student mobilisation
- Skill development
- NGO programme mobilisation
- Institutional business development
- CSR/project outreach
- Training/education programme sales

Freshers with strong communication and field-sales capability may also be considered. 8. REQUIRED SKILLS The candidate should demonstrate:

- Excellent communication skills.
- Strong Hindi/English communication.
- Local/regional language capability preferred.
- Persuasion and negotiation skills.
- School/institution relationship-building skills.
- Field-sales ability.
- Student counselling ability.
- Presentation skills.
- Basic Excel/Google Sheets knowledge.
- CRM/MIS discipline.
- Telephone and WhatsApp communication skills.
- Ability to travel extensively.
- Target-oriented approach.
- Professional behaviour with school management.

9. TRAVEL ALLOWANCE Because this position involves field work, eligible official travel shall be reimbursed as per the approved Shikshodaya Foundation TA/DA Policy.

Indicative Structure





Local Travel:

- Public transport/actual approved travel expenses; or
- Approved per-kilometre reimbursement where personal vehicle use is authorised.

Outstation Travel:

- Actual approved public transport fare as per applicable policy.
- Accommodation and daily allowance as per approved TA/DA limits.

Travel must be related to authorised project work and supported by the required visit/report documentation. 10. MOBILE / COMMUNICATION ALLOWANCE An approved monthly communication allowance may be provided for:

- Official calls
- WhatsApp communication
- School follow-ups
- Student counselling
- CRM communication

11. PERFORMANCE-BASED EARNING POTENTIAL A strong performer can therefore earn: Fixed Salary + Mobilisation Incentive + Institutional Sales Incentive + Performance Bonus + TA/DA + Communication Allowance For example:

₹20,000 fixed salary

- ₹8,000 mobilisation incentive
- ₹10,000 sales incentive
- ₹3,500 performance bonus

= ₹41,500 gross monthly earning potential, excluding eligible TA/DA. Actual earnings will depend entirely on verified performance and realised business.

12. CAREER PROGRESSION

High-performing employees may progress through:

Mobilization / BD Executive (Non – Executive)

↓

Senior BD / Mobilization Executive (Non – Executive)

↓

Business Development Officer / Territory Executive (Junior – Executive)

↓

Assistant Manager – Business Development (Executive)

↓

Business Development Manager (Executive)

↓

Regional Business Development Manager (Executive)

Promotion shall be based on performance, leadership capability, experience and organisational requirements.

13. IDEAL CANDIDATE PROFILE

We are looking for a field-oriented, target-driven and relationship-focused professional who can confidently approach school management, communicate with students and parents, generate institutional opportunities and convert those opportunities into measurable results.

The ideal candidate should be comfortable with:

“Field Work + Student Mobilisation + School Meetings + Sales + Follow-up + Target Achievement.”

14. APPLICATION

Interested candidates may submit their:

- Updated CV
- Qualification details
- Experience details
- Current/last remuneration
- Expected remuneration
- Preferred location
- Notice period

to the designated HR/recruitment channel of Shikshodaya Foundation.

Subject Line:

Application – Mobilization & Business Development Executive – Location

Pay: ₹11,000.00 - ₹41,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Business Development Associate (Kollam)
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