Responsibilities:

- Drive brand positioning, communication strategy and long-term brand building.

- Develop creative ideas, campaign concepts and communication platforms across brand, product, digital and social.

- Understand consumer, market and competitor insights to identify current brand and communication opportunities.

- Develop clear creative briefs and lead communication development with agencies.

- Manage and challenge creative, digital and communication agencies to deliver high-quality, differentiated work.

- Lead communication for brand campaigns, product launches and key marketing initiatives.

- Ensure consistent brand identity, tone, messaging and visual expression across all touch points.

- Bring fresh ideas, trends and benchmarks to continuously strengthen brand relevance and distinctiveness.





- Work closely with sales, product and other stakeholders to translate business requirements into strong consumer communication.

- Act as the brand custodian, ensuring every communication contributes to building long-term brand equity.

- Drive content strategy and development across digital, social and other brand touch points, ensuring content is relevant, engaging and aligned with the brand positioning.

- Plan and manage the content calendar in collaboration with internal teams and agencies.

- Develop and curate brand stories, social content, campaigns and communication assets across platforms.

📌 Branding Specialist (Delhi)
🏢 Sonalika Tractors
📍 Delhi