Experience : 2 To 5 Yrs
Location : Pune Work From Office
Employment Type : Full-Time

Job Summary

We are looking for an experienced Digital Marketer(Paid Marketing) with strong expertise in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have hands-on experience managing paid ads, generating quality leads, optimizing campaign performance, and maximizing return on ad spend (ROAS).

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads (Facebook and Instagram).
- Develop and execute performance marketing strategies to generate quality leads and business inquiries.
- Monitor campaign performance, budgets, conversions, CPC, CPL, CPA, and ROAS.
- Optimize campaigns through audience targeting, keyword research, ad creatives, and A/B testing.
- Create and coordinate ad copy and creative requirements with the design and content teams.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
- Prepare regular campaign performance reports and recommend improvements.
- Manage advertising budgets effectively to achieve business goals.
- Stay updated with the latest paid advertising trends, tools,



and platform updates.

Required Skills Qualifications

- Proven experience in managing paid advertising campaigns.
- Hands-on expertise in Google Ads and Meta Ads.
- Strong understanding of performance marketing, lead generation, and conversion optimization.
- Experience with campaign analytics, tracking, and reporting.
- Knowledge of audience segmentation, remarketing, and A/B testing.
- Robust analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and advertising budgets independently.

Experience

- 2-5 years of relevant experience in Digital Marketing / Performance Marketing, with a strong focus on paid advertising.

Preferred Qualifications

- Experience running paid campaigns for B2B, IT services, or software companies.
- Proven track record of generating qualified leads and improving campaign ROI.
- Knowledge of LinkedIn Ads is an added advantage

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketer ( Paid Marketing ) (Pune)
🏢 Primis Digital
📍 Pune