Job Objective

https://crayonlyf.com/

The primary responsibility of this role is to establish partnerships with schools and preschools to promote the free app among parents and to acquire vendors for our e-commerce platform.

The candidate will be responsible for conducting field visits, building business relationships, driving app registrations, onboarding vendors, and contributing to the company's growth.

Key Responsibilities

1. School & Preschool Partnerships

- Identify and approach schools, preschools, daycare centres, play schools, and early childhood education centres.
- Meet school owners, principals, administrators, and management teams to introduce the app.
- Build partnerships to facilitate the circulation of the free parenting app among parents through school communication channels.
- Coordinate promotional activities, including sharing QR codes, flyers, brochures, WhatsApp messages, and digital promotional materials.
- Encourage schools to share app information with their parent communities through authorised communication channels.
- Organise parent awareness sessions, promotional campaigns, and school-based engagement activities wherever feasible.
- Maintain strong relationships with partner institutions and explore opportunities for continued collaboration.
- Track registrations and engagement generated through school partnerships.

2. E-commerce Vendor Acquisition & Onboarding

- Identify potential vendors, manufacturers, distributors, retailers, and local businesses dealing in baby products, kids' products, toys, clothing, maternity products, parenting essentials, and related categories.




- Conduct field visits and explain the benefits of joining the e-commerce platform.
- Pitch vendor registration, product listing, and online selling opportunities.
- Follow up with prospective vendors and convert leads into successful sign-ups.
- Assist vendors with registration, documentation, product catalogue collection, pricing, and onboarding formalities.
- Coordinate with the internal team to ensure vendors complete the onboarding process successfully.
- Build and maintain a pipeline of prospective vendors and track conversion rates.
- Develop long-term relationships with vendors to support catalogue expansion and platform growth.

3. Field Sales & Business Development

- Plan daily field visits and weekly sales activities.
- Generate leads through direct visits, referrals, networking, and local market research.
- Conduct product demonstrations and explain the app's features and advantages to prospective partners.
- Achieve assigned targets for school partnerships, app registrations, and vendor onboarding.
- Maintain a database of leads, follow-ups, meetings, conversions, and partner details.
- Submit regular field visit reports and sales performance updates to the reporting manager.
- Gather feedback from schools, parents,



and vendors and communicate market insights to the internal team.

Required Skills & Qualifications

- Graduate in any discipline; candidates with a background in sales, marketing, or business development will be preferred.
- 03 years of experience in field sales, retail sales, institutional sales, business development, or customer acquisition.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Comfortable with face-to-face meetings and regular field travel.
- Basic knowledge of smartphones, mobile applications, online marketplaces, and digital marketing.
- Ability to explain product benefits clearly and convince prospective partners.
- Familiarity with MS Excel, Google Sheets, WhatsApp, and CRM tools is desirable.
- Self-motivated, target-oriented, organised, and willing to work independently.
- Knowledge of the local market and Bengali, Hindi, and English communication skills will be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable business outcomes, including:

- Number of schools and preschools approached and successfully partnered with.
- Number of schools actively circulating the parenting app.
- Number of app registrations generated through school partnerships.
- Number of qualified vendor leads generated.
- Number of vendors successfully registered and onboarded.
- Number of vendors with completed product catalogues and live listings.
- Lead-to-conversion ratio and follow-up effectiveness.
- Quality of partner relationships and accuracy of sales reporting.

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