Job Description Group Product Manager (GPM)

Industry: Pharmaceuticals
Department: Marketing
Designation: Group Product Manager

Location : Mumbai

Job Summary

We are looking for an experienced and result-oriented Group Product Manager to lead brand strategy, product management and marketing initiatives across the assigned therapeutic portfolio. The role involves developing strategic marketing plans, driving brand growth, supporting new product launches and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities

- Develop and implement strategic marketing plans for the assigned product portfolio to achieve sales, market share and profitability targets.
- Lead brand planning, positioning, product differentiation and promotional strategy.
- Analyse market trends, competitor activities, prescription trends and customer insights to identify business opportunities.
- Develop marketing campaigns, promotional inputs, visual aids, product literature, digital initiatives and other marketing communication materials.
- Work closely with the sales team to ensure effective implementation of brand strategies and promotional campaigns.
- Conduct regular field visits and interact with doctors, key opinion leaders (KOLs) and healthcare professionals to understand market requirements.
- Drive new product launches, lifecycle management and brand-building initiatives.
- Prepare annual brand plans, marketing budgets,



sales forecasts and business performance reviews.
- Monitor product performance, sales trends, market share and return on marketing investments, and take corrective actions wherever required.
- Coordinate with cross-functional teams, including sales, medical, regulatory, supply chain and business development, to ensure smooth execution of marketing plans.
- Provide product and therapy-related training to the field force and support the development of effective selling strategies.
- Guide and mentor Product Managers and other team members, where applicable.
- Desired Candidate Profile

- MBA/PGDM in Marketing; a degree in Pharmacy or Life Sciences will be preferred.
- Relevant experience in pharmaceutical marketing, brand management and product management, preferably at Group Product Manager level.
- Strong understanding of pharmaceutical marketing, brand strategy, product launches and sales force effectiveness.
- Experience in developing and executing marketing plans for assigned therapeutic segments.
- Solid analytical, communication, presentation and leadership skills.
- Ability to work collaboratively with sales and cross-functional teams and drive business growth.
- Key Competencies

- Strategic brand planning and execution
- Market research and competitor analysis
- New product launch management
- Sales and market share growth
- Team leadership and stakeholder management
- Budgeting, forecasting and performance analysis

📌 Group Product Manager (Mumbai)
🏢 Fact Personnel
📍 Mumbai