Philip Morris India is hiring for Sr. Executive Trade Marketing - West.

Purpose of the Job

To implement strategic trade marketing plans aimed at achieving preferred partnerships with trade, supporting the achievement of a sustainable competitive advantage at GT/KAs, and enhancing consumer preference for PM India brands. To ensure end-to-end hardware solutions for the region (from concept design, development, approvals, production, quality control, and inventory management) to assist the business in achieving its overall objectives of company share and volume in line with OB.

Principal Accountabilities

Accountability 1
Manage the development, production, and installation of POSM in line with the plans for the region, with a focus on new business ideas and concepts to enhance the company's competitive position, ensuring that PM brands project a point of difference in the field.

Accountability 2
Plan and execute POSM repair, maintenance, and AMC plans in line with field requirements, ensuring the health and upkeep of POSM.

Accountability 3
Manage the inventory of all POSM at the regional level, ensuring inventory management policies and procedures are adhered to, and provide reports to senior management to ensure the most productive and effective use of PM India resources.

Accountability 4
Conduct quality checks of all POSM inputs developed centrally or delivered directly to the market, as per policy.

Accountability 5




Plan and execute POSM visibility changeover activities as per brand cycles planned throughout the year via third-party vendor teams across all India markets. Ensure adherence to merchandising guidelines in line with marketing strategies and legal requirements.

Accountability 6
Brief external agencies to develop communication materials that are consistent with the program strategy. Coordinate the distribution of all communication tools to relay program criteria to the Trade and Field Sales Force, ensuring clear retailer understanding and commitment. Liaise and negotiate with suppliers to source rewards for programs and ensure all delivery deadlines are met.

Accountability 7
Implement and manage a multi-dimensional segmentation model for resource allocation in consultation with the PM India Sales and Marketing teams. Ensure regular updates to the existing Segmentation Model and its appropriate usage for all POSM installations in the market.

Accountability 8
Manage all aspects of the cycle planning process in line with cycle objectives, including the design and production of cycle binders, circulation of ASM dockets, and coordination of POSM requirements from the field force as per cycle objectives.

Education:
Master's degree required; a specialization in Marketing or Business Management will be an added advantage.

Work Experience:
3 to 5 years of relevant experience, preferably within the FMCG industry, in areas such as Marketing, Trade Marketing, or Field Sales.

📌 Sr. Executive Trade Marketing - West (Mumbai)
🏢 IPM Wholesale Trading
📍 Mumbai