Strategic Content & Narrative Building

- Develop and manage a cohesive content architecture aligned to brand, business priorities, and audience segments
- Drive consistency in tone, voice, and messaging across all communication touchpoints

Thought Leadership & Executive Communication

- Craft high-impact thought leadership articles, industry perspectives, and leadership narratives
- Support executive communication including keynote scripts, opinion pieces, and strategic messaging
- Develop PowerPoint presentations for the leadership team, ensuring clarity of narrative, strong storytelling flow, and premium visual alignment

Product & Brand Communication

- Develop best-in-class product content across formats:
- Brochures, leaflets, and product collaterals
- Product launch communication and campaigns
- Website and digital product narratives

- Write scripts for product films, explainer videos, and brand campaigns

Content Strategy, Briefing & Visual Ideation

- Create structured content briefs for campaigns, product marketing, and digital initiatives
- Provide explicit visual briefs and graphical direction to designers/visualisers, covering:
- Layout intent and content hierarchy
- Key visual metaphors and creative direction
- Imagery style, iconography, and infographic approach
- Typography and visual tone aligned to brand standards





- Lead conceptual ideation of graphical output, ensuring:

- Content and design are fully integrated, not sequential
- Complex information is translated into intuitive visual formats (infographics, diagrams, storytelling layouts)
- Outputs meet global benchmarks in clarity, sophistication, and recall

- Translate business and marketing objectives into compelling creative territories and visual narratives, not just written copy

Digital & Social Content Excellence

- Create platform-optimized, insight-driven social media content
- Guide visual direction for social assets to ensure thumb-stopping, brand-consistent creatives
- Collaborate cross-functionally to ensure content drives engagement and brand recall

Public Relations & External Messaging

- Draft press releases, media communications, and corporate announcements
- Build credible customer narratives including testimonials, case studies, and success stories
- Guide editorial visual treatment for external communication to maintain authority and credibility

Internal Communication

- Develop clear, aligned, and engaging internal communication to reinforce culture and strategic priorities
- Provide direction on visual simplification for internal content to improve clarity and engagement

📌 Marketing Communications Manager (Mumbai)
🏢 Transasia Bio-Medicals
📍 Mumbai