Roles and Responsibilities :

- Develop and execute B2B digital marketing strategies to drive revenue growth for the company's IT services and consulting offerings.
- Manage a team of marketers to achieve performance goals, including lead generation, conversion rates, and customer acquisition targets.
- Collaborate with cross-functional teams to integrate digital marketing efforts across sales, product development, and customer success initiatives.
- Analyze campaign performance data to optimize spend allocation and improve ROI.

Job Requirements :

- 5-10 years of experience in B2B digital marketing or related field (e.g., CTV).
- Proven track record of success in developing and executing effective account-based marketing (ABM) campaigns.
- Solid understanding of paid media channels such as PPC advertising on social platforms like LinkedIn.
- Experience working closely with Chief Revenue Officers or similar executives to develop go-to-market strategies.

📌 Digital Marketing Manager (Hyderabad)
🏢 Blackbaud
📍 Hyderabad