Role: Account-Based Marketing (ABM)

Experience: 6 - 10 Years

Location: Bangalore/ Noida

Key Responsibilities:

a) Account Strategy

● Plan by account: Develop and execute account-specific ABM strategies and plans aligned to business and client priorities.

● Find the growth: Partner with Account Leaders to identify growth opportunities, map key stakeholders and buying groups, and set engagement priorities.

b) Programmes, Content & Engagement

● Create programmes that resonate: Design targeted campaigns, thought leadership, events and executive engagement programmes.

● Tell the account story: Build compelling account narratives, case studies and industry-led content that demonstrate tangible client outcomes.

● Personalise at depth: Drive personalised engagement across key client stakeholders and buying groups.

c) Pipeline, Growth & Measurement

● Influence pipeline:



Partner with Sales and Delivery to support pipeline creation, cross-sell and account expansion.

● Prove impact: Track ABM performance, stakeholder engagement and marketing-influenced pipeline.

● Keep improving: Continuously identify new ways to improve account engagement and marketing impact.

What You Bring:

● 6-10 years of experience in ABM, B2B or enterprise marketing, integrated marketing or demand generation.

● Solid understanding of enterprise accounts, stakeholder mapping and personalised marketing.

● Strong skills in content, storytelling, campaigns and executive engagement.

● A data-driven mindset focused on business and revenue outcomes.

● Excellent stakeholder management and cross-functional collaboration skills.

📌 Assistant Manager - Account Based Marketing (Bengaluru)
🏢 Tenarai
📍 Bengaluru