:

The Area Sales Manager (ASM) will manage sales operations, drive volume growth, and implement sales strategies for Modern Trade accounts (MT), and Stand-alone Stores in the assigned region. The individual will oversee a team of TSOs, Merchandisers & Sales Promoter along with channel partners to achieve business goals and ensure market share expansion.

Key Responsibilities*:*

1. Sales & Distribution Management:

- Manage the entire Contemporary Trade business (Offline Stores) for assigned regions (e.g., Gujarat, Maharashtra).
- Lead sales operations across channels and accounts, ensuring consistent sales growth.
- Plan, forecast, and deliver on sales targets (volume/revenue/growth) at the geography/channel/account/product levels.

2. Channel & Distributor Management:

- Ensure efficient distribution coverage in the territory by expanding the distribution footprint.
- Recruit, appoint, and manage channel partners/distributors to align with business goals and ensure healthy ROI.
- Maintain relationships with trade partners to improve in-store presence, Share of Shelf (SOS), and drive promotions.

3. Sales Team Management:

- Guide and monitor the sales team and third-party merchandising teams to achieve sales objectives.




- Ensure sales enablement through Distributor Management Systems (DMS) and Sales Force Automation (SFA).
- Train and motivate the sales team to enhance performance and efficiency.

4. Key Account Management (Modern Trade)

- Manage key retail accounts ( D-Mart, Reliance , Metro, Walmart) and ensure seamless order execution.
- Negotiate with Regional buying managers and ensure prompt Purchase Order (PO) generation and fulfilment.
- Conduct trade activations, manage promotions, and ensure stock availability to meet 100% fill rates.

5. Business Development:

- Explore new business opportunities and drive market share growth by implementing sales strategies.
- Collaborate with the supply chain team for efficient stock forecasting and order servicing.
- Lead initiatives to improve assortment, visibility, and in-store activation across GT and MT channels.

6. Financial & Budget Management:

- Oversee sales promotion budgets, trade spends, and promotional activities.
- Ensure proper reconciliation of sales invoices and promotional expenses with the Finance team.
- Manage key account listings and promotional activities based on national marketing strategies.

📌 Area Sales Manager -Modern Trade - Ghadi- RSPL Ltd. (Mumbai)
🏢 RSPL Group
📍 Mumbai