Key Responsibilities

Market research (international focus)

- Conduct opportunity research, market scans, and account qualification for international markets, including company profiling, buying-readiness assessment, and competitive positioning.
- Frame every research deliverable with its decision context: who requested it, the question it answers, the criteria applied, and the decision it supports.
- Produce research in the formats the function requires: an executive presentation with high-level takeaways, a full written report for offline reading, and structured source files that feed downstream content production.
- Source and cite all findings, and validate AI-assisted research outputs before they reach reviewers.

Business analysis (TrackLynk)

- Gather and document business requirements, user needs, and process flows for the TrackLynk product.
- Translate stakeholder input into clear specifications, backlogs, or decision documents for the product team.
- Analyze product, market, and customer data to support prioritization and roadmap decisions.

Marketing execution and content

- Create and maintain marketing plans and campaign briefs tailored to the markets you support.
- Produce sales support materials such as one-pagers, capability decks, case studies, use cases, and white papers.
- Support the markets digital and social presence with content and campaign input, working alongside the team that manages presence and social channels.

Technology and AI in marketing

- Use AI to automate marketing tasks such as content generation, campaign creation, research, and personalization.
- Apply marketing tools and platforms to run programs efficiently and measure results.





Project and technical coordination

- Manage marketing projects to completion, owning timelines, dependencies, and delivery.
- Work directly with technical teams to translate Radiant’s capabilities and solutions into clear, market-ready materials.
- Track projects in Jira for visibility and accountability.

Team and operations

- Follow the research function’s intake, versioning, and repository practices so all work is findable and reusable.
- Collaborate with researchers covering federal, state and local, and commercial markets, and contribute to shared methods and templates.

Minimum Education

Bachelor’s degree in marketing, business, communications, or a related field.

Required Qualifications

Communication

- Excellent written and verbal communication, comfortable presenting to senior leadership. Communication is weighted above all other qualifications, and candidates must demonstrate it during interviews.
- Demonstrated track record of producing content: campaign materials, sales support assets, reports, or comparable published work. Candidates should be prepared to share samples.
- Experience working directly with business, sales, and market leads as internal clients.

Marketing

- Marketing experience or robust working knowledge across demand generation, campaigns, content,



and marketing planning.
- Experience creating marketing plans tailored to a specific market or audience.
- Hands-on strength in several core marketing areas (campaigns, events, research, sales support, digital presence), with working knowledge of the others.
- Experience marketing to mid-size and large or enterprise organizations.

Technical

- Demonstrated track record of using AI to automate marketing tasks, such as content generation and campaigns, with judgment about validating and editing AI output.
- Highly technical and capable, able to work effectively with technical teams and drive projects to completion.
- Proficient with Jira or comparable project management software.

Research and analysis

- Strong secondary research skills: identifying credible sources, synthesizing across them, and citing them.
- Ability to qualify accounts or opportunities against defined criteria and defend the methodology.
- Requirements gathering and documentation experience (user stories, process maps, functional specs, or equivalent).

Preferred Qualifications

- Experience in consulting, particularly a technology consulting or professional services environment.
- Exposure to international markets, particularly Asia-Pacific, including familiarity with regional business practices and market data sources.
- Experience supporting business development, sales pipeline, or go-to-market functions.
- Familiarity with financial statement analysis or firmographic screening for account qualification.
- Experience working in a matrixed structure serving multiple internal stakeholders.

📌 Marketing and Research Analyst (Hyderabad)
🏢 Radiant Digital Solutions
📍 Hyderabad