Job Title

ABM Specialist

Location

Hyderabad / Pune (Hybrid)

Experience

5 - 10 Years

Role Overview

This role focuses on strategy and orchestration with hands-on execution. Our performance marketing team builds and runs the ads, and youll guide their targeting and rationale. Product marketing writes the content, and youll brief them on whats needed and by when. Youll help ensure the quality and coherence of both the ads and content that go into the program.

This is a role centred on outcomes. Success will be measured primarily by the SQLs and pipeline the program generates.

What You Will Own

- Account strategy and execution. Collaborate on which accounts we target, how we tier them, and when an account moves from cold to active.
- Buying committee mapping. Identifying the roles inside each account that matter, C-level tech leaders and decision makers, C-1 influencers and champions, and building a different reach plan for each of them.
- Campaign strategy. Designing and approving every campaign in the program, including channel sequencing, offers, and timing.
- Daily coordination with our SDR/Sales team so every engaged account and every lead gets followed up quickly.
- Briefing performance marketing on targeting, and briefing product marketing on the messaging battlecards and content the campaigns need.
- Weekly reporting on account engagement, SQLs, and pipeline.
- Other targeted campaigns we decide to run that are not strictly account-based.

How Success Will Be Measured

- Primary: number of SQLs produced by the program, and total pipeline generated.
- Secondary: engagement across target accounts,



and how fast engaged accounts get worked.

What Were Looking For

- 5 to 7 years in B2B marketing, with at least 2 of those running account-based or targeted campaigns into named accounts.
- Experience marketing a B2B SaaS product or IT services.
- You understand the difference between an account, a segment inside an account, and a buying committee, and you can explain how you would reach each one differently.
- Working knowledge of HubSpot or a similar CRM, LinkedIn Campaign Manager, and account intent or engagement tools.

Nice to have

- Experience marketing to technical buyers such as Engineering, Data and AI, QA/QC, or IT leaders.
- Vertical ABM background in Retail and E-Commerce, Travel Hospitality, Direct to Consumer Services, Gaming or Healthcare.
- Hands-on with Factors.ai, 6sense, Demandbase, Clay, Hubspot, Apollo.io or similar.
- Experience with mid-market deal sizes and multi-threaded buying groups.
- Experience working with Technology Hyperscalers and ISVs such as Salesforce, Snowflake, AWS, GCP, Azure or Databricks.

Benefits

- Competitive salary and performance-based bonuses.
- Comprehensive health insurance.
- Paid time off and adaptable working hours.
- Professional development opportunities and support for continuing education. Udemy Learning Licenses to enhance skills and stay up-to-date with the latest technology.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 ABM Specialist (Hyderabad)
🏢 P99soft
📍 Hyderabad