– Area Sales Manager (ASM)

DHARTI NAMKEEN | SURAT, GUJARAT

Position: Area Sales Manager (ASM)

Department: Sales & Distribution

Location: Surat, Gujarat |

Employment Type: Full-time

Experience: 3–5 years

Qualification: Graduate preferred.

Industry Preference: FMCG, Namkeen, Snacks, Packaged Food or Consumer Goods.

Job Objective To drive sales growth, expand the company's distribution network, develop strong retailer and distributor relationships, and achieve assigned sales and collection targets across the designated territory.

Key Roles & Responsibilities

1. Sales & Business Development

- Develop and execute sales plans to achieve monthly and quarterly targets.
- Increase primary and secondary sales across the assigned territory.
- Identify new business opportunities and potential markets.
- Expand the company's presence across retail, wholesale and distribution channels.
- Develop strategies to improve product visibility and market penetration.
- Monitor sales performance and take corrective action where required.

2. Distributor & Retailer Management

- Identify, appoint and develop new distributors and dealers.
- Build and maintain strong relationships with existing distributors and retailers.
- Ensure regular order generation and product availability in the market.
- Monitor distributor performance, stock levels and market coverage.
- Resolve distributor and retailer concerns in coordination with management.
- Ensure timely follow-up on outstanding payments and collections.

3. Market Visits & Territory Management

- Conduct regular market visits to understand demand and competition.
- Develop and monitor beat plans for sales representatives.




- Ensure adequate outlet coverage and productive market visits.
- Monitor competitor pricing, schemes, product launches and activities.
- Identify new retail outlets and opportunities for expansion.
- Gather customer and retailer feedback for management.

4. Team Management & Coordination

- Guide and monitor sales executives and field representatives, where applicable.
- Set daily and weekly sales priorities.
- Review team performance and ensure target achievement.
- Coordinate with production and dispatch teams for product availability.
- Work with marketing teams on local promotions and sales campaigns.

5. Reporting & Performance Monitoring

- Submit daily sales and market visit reports.
- Track primary sales, secondary sales and collections.
- Maintain distributor-wise and territory-wise sales data.
- Report market challenges, competitor activities and growth opportunities.
- Prepare monthly sales performance reports for management.

Required Skills & Competencies

- Robust FMCG sales and distribution experience.
- Good understanding of distributor and retailer networks.
- Excellent negotiation and relationship management skills.
- Ability to achieve sales targets and manage collections.
- Strong territory planning and market development skills.
- Positive communication and reporting abilities.




- Willingness to travel within the assigned territory.
- Working knowledge of MS Excel and sales reporting systems.

Key Performance Indicators (KPIs)

Performance Area

Measurement

Sales achievement

Monthly target vs. actual sales

Distribution expansion

New distributors and active outlets

Secondary sales

Retailer-level sales growth

Market coverage

Planned vs. actual outlet visits

Collection efficiency

Timely recovery of outstanding payments

Product availability

Stock availability across the territory

Customer development

New retailers and repeat orders

Reporting discipline

Timely and accurate sales reports

Reporting Structure

Reports To: General Manager / Management, as finalised by the company.

Works In Coordination With: Sales executives, distributors, retailers, accounts, production, dispatch and marketing teams.

Salary & Benefits

Salary will be based on experience, market knowledge and sales performance. Starting salary as per the approved hiring budget. Travel reimbursement and performance incentives may be provided as per company policy.

Application Details

Interested candidates can share their updated resume on WhatsApp:

Contact: (phone hidden)

Please mention “Area Sales Manager – Dharti Namkeen” while applying.

Designed by Sarthi Strategies

Management note: Do not select an ASM solely on years of experience. Verify the candidate's existing FMCG distribution exposure, territory handled, monthly sales responsibility, distributor network and collection track record.

Pay: ₹16,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Area Sales Manager (Udhana)
🏢 Dharti Foods[Dharti Namkeen
📍 Udhana