Job highlights

- identify features offered by leading competitors and compare them against the proposed product. . Categorize features into essential MVP features,core competitive features,differentiating features,advanced features for future releases,and optional features that may not justify the implementation effort.

- Required Skills Qualifications

- Preferred Tools / Platforms

Job Title: App Research Development Executive

Responsibilities

- Identify new Android and iOS app ideas based on market demand, industry trends, and competitive opportunities.

- Research growing and underserved app categories, including AI applications, photo and video editing, productivity, utilities, document management, finance, lifestyle, and other relevant categories.

- Identify opportunities to create new applications or enter existing categories with differentiated products.

- Analyze whether an app idea has sufficient demand and a realistic opportunity to compete.

- Identify market gaps, underserved niches, and opportunities to improve upon existing applications.

- Maintain a pipeline of researched app ideas, ranked by opportunity, market demand, competition, and business relevance.

- Explain why each app should be considered for development and what makes the opportunity attractive.

- Estimate TAM, SAM, SOM for potential app ideas; analyze category size, download volumes, estimated active users, market growth, and revenue trends where reliable data is available.

- Research current market demand and identify categories with increasing or declining popularity.

- Estimate the potential audience for each application and assess the opportunity to capture a realistic share of the market.

- Identify major markets and countries where each app category has significant demand.

- Compare global market opportunities with country-specific opportunities.

- Research industry reports, app market intelligence platforms, app stores, and other reliable sources.

- Document sources, estimation methods, assumptions, and data limitations in every report.

- Analyze application demand and estimated download volumes by country; identify the top 10-20 countries for each shortlisted app opportunity, where data is available.

- Compare country-wise downloads, category rankings, estimated active users, and market growth.

- Identify countries where competitors have strong or weak market penetration.

- Evaluate whether an application has global potential or is better suited to specific countries or regions.

- Prepare country-wise market comparison tables supported by available data.

- Distinguish between actual reported figures, third-party estimates, and calculated projections.

- Identify and analyze the top 10-20 direct and indirect competitors for each app idea.

- Research competitor applications on Google Play Store and Apple App Store.

- Analyze estimated downloads,



ratings, review counts, release history, update frequency, and category rankings.

- Study competitor features, functionality, supported platforms, user limits, and product positioning.

- Compare free features, feature restrictions, and differences between competitor offerings where relevant to product planning.

- Identify common competitor strengths, weaknesses, missing capabilities, and opportunities for differentiation.

- Analyze negative reviews and feature requests to discover areas where existing products may be inadequate.

- Prepare detailed competitor comparison matrices and evidence-based recommendations.

- Prepare a comprehensive feature list for each shortlisted application; identify features offered by leading competitors and compare them against the proposed product.

- Categorize features into essential MVP features, core competitive features, differentiating features, advanced features for future releases, and optional features that may not justify the implementation effort.

- Explain the purpose and expected value of every proposed feature.

- Prioritize features based on market demand, competitor gaps, user expectations, business relevance, complexity, and development effort.

- Recommend which features should be included in the initial product and which should be postponed.

- Identify opportunities to simplify the product without compromising its core value.

- Prepare feature comparison sheets and phased product roadmaps based on research findings.

- Determine how our proposed application can differ from existing competitors.

- Identify features or capabilities that are missing, poorly implemented, or difficult to use in competing products.

- Analyze whether an prospect is genuinely differentiated or merely a copy of an established application.

- Recommend unique functionality, product positioning.

- App Opportunity Report: App concept, target category, core problem addressed, and reasons to consider building it.

- Market Size Report: TAM, SAM, SOM, market growth, and supporting sources.

- Country-Wise Analysis: Estimated download volumes, category demand, and leading countries where data is available.

- Competitor Analysis: Top 10-20 competitors, their features, ratings, estimated downloads, and market positioning.

- Feature Comparison Matrix: Competitor features versus proposed application features.

- MVP Feature Plan: Essential launch features, differentiating capabilities, and future feature priorities.





- Competitive Differentiation Report: Market gaps and reasons our proposed product could stand out.

- Feasibility Assessment: Estimated scope, complexity, dependencies, resource requirements, and key risks.

- Opportunity Ranking: Comparison of shortlisted ideas based on demand, market size, competition, differentiation.

- Final Recommendation: Build, validate further, postpone, or reject, supported by research and clear reasoning.

Product Differentiation / Competitive Positioning

Mandatory Deliverables

Required Skills Qualifications

- 2-5 years of experience in market research, product research, competitive intelligence, business analysis, or a related field.

- Strong understanding of Android and iOS applications and the mobile app marketplace.

- Experience researching app categories, competitors, features, download estimates, and market opportunities.

- Understanding of TAM, SAM, SOM, market sizing, industry trends, and competitive positioning.

- Strong analytical skills and the ability to interpret data from multiple sources.

- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.

- Ability to prepare structured research reports, competitor comparison matrices, and presentations.

- Strong critical thinking and decision-making skills.

- Ability to distinguish verified data from estimates, assumptions, and projections.

- Excellent written communication and presentation skills.

- Ability to explain why an app opportunity is attractive and identify the evidence that supports the recommendation.

Preferred Tools / Platforms

- App market intelligence: Sensor Tower, AppMagic, data.ai, Apptopia, Similarweb.

- Market research: Google Trends, industry reports, app store research, and relevant public datasets.

- Competitor analysis: Google Play Store, Apple App Store, competitor websites, and app review platforms.

- Data analysis: Microsoft Excel, Google Sheets, and basic dashboarding tools.

- Documentation: Notion, Microsoft PowerPoint, Google Slides, or equivalent reporting tools.

Ideal Candidate Profile

- The ideal candidate thinks like a product researcher and business strategist. They can identify attractive opportunities, understand the competitive landscape, estimate market potential, and explain which features matter most.

- They do not simply collect competitor screenshots or suggest popular apps. They investigate why an opportunity exists, how large it may be, what competitors already offer, where the gaps are, and whether the company has a credible reason to enter the market.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 App Research & Development Executive (Surat)
🏢 Logicgo Infotech
📍 Surat