AQUA MASTERS (Brand: Bull Fit)

PVC Pipes & Fittings | Garden Pipes | Column Pipes | 10-Layer Water Tanks

Regional Sales Manager (RSM) - Punjab

Department: Sales & Distribution

Region: Punjab and parts of Himachal Pradesh

Base Location: Ludhiana / Jalandhar / Chandigarh-Mohali / Amritsar (candidate to be based in Punjab)

Reports To: Director

Employment Type: Full-Time

Salary: 35000-90000(negotiable for the right candidate)

About Aqua Masters

Aqua Masters, under the Bull Fit brand, is a growing manufacturer of PVC pipes and fittings, braided garden pipes, column pipes and premium 10-layer water storage tanks, with manufacturing based in Kathua, J&K.; We are expanding our dealer and distributor network across North India and are looking for a Regional Sales Manager to own and build the Punjab market.

Product Portfolio

- PVC Pipes & Fittings: Agri and SWR pipes and fittings for agricultural, plumbing and construction use
- Column Pipes: High-strength rigid column pipes for borewell and submersible pump installations
- Braided Garden Pipes: Flexible hose pipes for domestic and agricultural irrigation
- 10-Layer Water Storage Tanks (300 to 5000 Ltrs.): Premium multilayer tanks with superior UV resistance, hygiene and strength, in both Blow Moulding and Roto Moulding

Role Summary

The RSM Punjab will be the senior commercial leader responsible for building and scaling Bull Fit across Punjab. You will develop the go-to-market strategy, appoint distributors and dealers, build a sales team, and deliver consistent revenue growth across all product categories in urban and rural Punjab.

Key Responsibilities

Regional Strategy & Revenue

- Own and deliver annual, quarterly and monthly revenue targets for Punjab across all Bull Fit product lines.
- Develop and execute the regional go-to-market plan covering channel expansion, pricing, product mix and market penetration.
- Identify high-potential districts and segments (agriculture, borewell, housing, government projects) and prioritise resources.
- Track sales data,



market trends and competitor activity to capture market share.

Distribution Network & Channel Development

- Build a multi-tier network (distributors, dealers, sub-dealers) across Punjab.
- Appoint recent distributors and dealers in under-penetrated districts and ensure full geographic coverage.
- Drive primary and secondary sales, monitor sell-through at each level and resolve bottlenecks.
- Manage credit control and ensure timely collections in coordination with the finance team.
- Build relationships with key accounts such as government agencies, real estate developers and large contractors.

Brand Building & Market Development

- Lead regional brand activities including dealer meets, farmer and contractor outreach, and product launches.
- Coordinate with the central marketing team on ATL/BTL activities, hoardings and digital campaigns across Punjab.
- Develop the influencer network of plumbers, electricians, contractors, architects and borewell drillers.
- Position the 10-layer water tank range as the premium choice for housing societies, hotels, industries and municipal projects.

Reporting & Planning

- Submit weekly and monthly sales reports, pipeline reviews and competitor intelligence.
- Lead regional business planning including territory allocation, target setting and budgeting.
- Forecast demand and work with supply chain and logistics to ensure product availability in all districts.
- Manage regional expenses within approved budgets.

Qualifications & Experience

- Graduate in any discipline (B.Com, BBA, B.Sc. preferred). MBA in Sales & Marketing preferred.
- 5-10 years of sales experience in PVC pipes, water tanks,



plumbing, building materials, sanitary ware or related industries.
- Minimum 3 years as ASM / Area Manager / Regional Manager or above, managing a field sales team of 5+ people.
- Existing relationships with distributors and dealers in Punjab (strongly preferred).
- Proven record of achieving or exceeding regional sales targets.
- Candidates from pipes, tanks and plumbing brands are preferred.

Skills & Competencies

- Strategic thinking with the ability to turn business goals into actionable regional plans.
- Strong understanding of Punjab trade geography, agricultural belt and urban/peri-urban market behaviour.
- Strong negotiation and stakeholder management, from small dealers to large government bodies.
- Fluent in Punjabi and Hindi (required); English is an advantage.
- Proficiency in MS Office (Excel, PowerPoint).
- High ownership and accountability, and willingness to travel extensively within the region.

What We Offer

- Competitive fixed salary with performance-linked incentive on volume and collections.
- Car allowance / fuel reimbursement, travel allowance (TA) and daily allowance (DA) as per policy.
- Provident Fund (PF), ESI and health insurance.
- A leadership role with full ownership of the Punjab territory and growth path to larger responsibility as the brand expands.

Other Requirements

- Must be based in, or willing to relocate to, a major Punjab city.
- Willing to travel 22-25 days per month across the territory.
- Valid driving licence and access to a four-wheeler.
- 6-month probation with defined targets for sales volume, distributor appointments and collections.

Naukri Posting Details

Industry: Building Materials / Plastic & Pipes / Manufacturing

Functional Area: Sales & Business Development

Role Category: Regional Sales Manager

Key Skills: Channel Sales, Distributor Management, Dealer Network, Team Management, PVC Pipes, Water Tanks, Building Materials, Collections, Punjab Market

📌 Regional Sales Manager (Jalandhar)
🏢 Aqua Masters
📍 Jalandhar