Reporting To: Head Marketing / School Principal / Cluster Manager
Job Purpose:
To manage the complete admission lifecycle by generating, nurturing, and converting enquiries into admissions while delivering excellent parent experience and achieving monthly admission targets.
Key Responsibilities:
1. Lead Management & Conversion
- Handle all admission enquiries (walk-ins, calls, website, social media)
- Counsel parents about curriculum, facilities, and value proposition
- Maintain daily follow-up on leads and ensure conversion
- Achieve monthly walk-in and admission targets
2. Parent Counselling
- Understand parent requirements and recommend suitable programs
- Conduct school tours and explain infrastructure & academics
- Build trust and long-term relationships with parents
3. Follow-Up & CRM Management
- Maintain and update data in CRM / Excel
- Track enquiry-to-admission conversion ratio
- Ensure zero lead leakage through timely follow-ups
4. Admission Process Handling
- Guide parents through documentation and admission process
- Coordinate with admin/accounts for fee collection
- Ensure smooth on boarding of new students
5. Marketing & Outreach Support
- Participate in:
- School events
- Society activities
- Leaflet distribution campaigns
- Support tele calling and data generation activities
6. Reporting & Coordination
- Share daily, weekly, and monthly reports:
- Walk-ins
- Admissions
- Conversion %
- Coordinate with marketing team for campaign feedback
Key Performance Indicators (KPIs):
- Conversion ratio (Enquiry Admission)
- Monthly admission target achievement
- Lead response time
- Number of walk-ins generated