We are looking for an experienced PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads, with a focus on lead generation, conversions, and ROI.
Roles & Responsibilities
- Plan and manage PPC campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, audience targeting, and competitor analysis.
- Optimize campaigns to improve CTR, CPC, CPA, ROAS, and conversions.
- Create ad copies and perform A/B testing.
- Manage campaign budgets and bidding strategies.
- Monitor campaign performance and prepare reports.
- Implement conversion tracking using Google Analytics and Google Tag Manager.
- Manage remarketing, negative keywords, and landing page optimization.
- Use AI tools like ChatGPT and Claude for ad copy and landing page suggestions.
Required Skills
- 3+ years of hands-on PPC experience.
- Solid knowledge of Google Ads and Meta Ads.
- Experience in B2B and lead generation campaigns.
- Knowledge of Google Analytics, GTM, and conversion tracking.
- Good understanding of campaign optimization and ROI.
- Knowledge of AI tools for ad copy and content creation.
- Google Ads or Meta certification preferred.