04 Nov
|
Siemens Healthineers
|
India
04 Nov
Siemens Healthineers
India
Job Requirements Job Description - Manager - Marketing Communications Skills Required: • Strategic thinking • Excellent verbal, writing, storytelling, and presentation skills • Content generation and management • Innovative approach towards projects/assignments • Networking and problem-solving • Ability to manage multiple priorities in a quick-paced environment • Attention to detail • Strong stakeholder management skills Essential: • Proficiency in Integrated communication, including Marketing Communications and Digital Engagement.
Exposure in developing and executing integrated communications campaigns that establish the organization as a thought leader and translate into higher visibility for the organization. Preference: • Prefer candidates experienced in B2B communications.
Prior experience in the Healthcare domain will be an added advantage. Key KPIs: • Responsible for integrated communications, planning, and execution of communication strategies for Siemens Healthineers in Zone India. • Support the businesses to attain their business goals through 360-degree communication strategies, plans, budgets, and execution.
Ensure that the organization has a competitive advantage in the marketplace and creates a preference for its products/ services/ solutions.
• The role encompasses the implementation of internal as well as external communications by coordinating with various stakeholders to implement effective campaigns. • The candidate should be an ideas person with an interest in working on multiple platforms including online, digital, AV, events, and exhibitions. • Ensure visibility for the business amongst the internal as well as external target audience. • Ability to manage end-to-end communication campaigns and align the messaging across multiple audiences and platforms.
Experience in measuring communication effectiveness and using insights to optimize campaigns. • To support and coordinate with communication colleagues within the Zone India and global teams for regular updates, developments, and communication updates. • Study competitive communication activities and proactively devise tactical communication to capture market share and influence the brand image. • Responsible for managing content across all communication platforms for the given area of responsibility. Experience Required: • Minimum 6-8 years of relevant experience is required Qualifications: • Graduate / Postgraduate in Communications / Related field
📌 Manager - Marketing Communications (India)
🏢 Siemens Healthineers
📍 India