Associate Director- Growth

Location: Pune, India (on-site)

Experience: 6+ years

About the Company

The client is is an AI-first commercial management company for hotels and hotel operators in the US. They help clients grow revenue through a unified, tech-led solution and service. They are a rapidly growing startup, 230+ members robust, funded by top investors, and already profitable with several million USD in revenue.

About the Role

As Associate Director – Growth, you will own and scale the client's new-business growth engine, driving qualified hotel-client leads and pipeline across multiple acquisition channels. This is a hands-on leadership role that combines growth strategy with direct execution, experimentation and performance optimization.

You will lead and strengthen a multi-channel growth function spanning paid campaigns, email outreach, cold calling and other outbound and partnership-led initiatives. We are looking for someone with deep, practical experience across channels—not a specialist whose experience is limited to paid marketing.

Your success will be measured by the ability to build a predictable pipeline, improve lead quality and conversion, and drive efficient, scalable customer acquisition.

Key Responsibilities

1. Multi-Channel Growth & Lead Generation - Own the strategy and execution of lead generation across multiple channels, including Meta campaigns, Google campaigns, email campaigns, cold calling and other relevant outbound channels.
2.



Hands-On Campaign Execution & Optimization - Be closely involved in planning, launching, monitoring and optimizing campaigns across channels—not only setting strategy or supervising agencies/teams.
3. Growth Strategy & Performance Management - Define and monitor key growth metrics such as lead volume, qualified lead rate, conversion rates, cost per lead, customer acquisition cost (CAC) and pipeline contribution.
4. Team Leadership - Lead, coach and develop a growth team spanning campaign execution, outbound outreach and cold calling.
5. Cross-Functional Collaboration - Work closely with the Account Executive (AE) team to ensure smooth lead handoffs, timely follow-up and strong lead-to-opportunity conversion.

Requirements -

1. Strong, hands-on experience driving growth across multiple channels
2. Experience in growth, demand generation or marketing, preferably in a B2B or recurring-revenue business.
3. Demonstrated ability to plan, launch, manage and optimize campaigns yourself, while also building processes and leading teams.
4. Proven track record of building or scaling lead-generation engines and delivering measurable improvements in lead volume, lead quality, conversion and acquisition efficiency.
5. Experience with B2B customer acquisition and building/executing GTM strategies for the US market is a strong advantage.
6. Strong understanding of growth funnels and metrics such as CPL, CAC, conversion rates, pipeline contribution and channel ROI; able to use data to make decisions and improve outcomes.

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