Role Overview
We are seeking a dynamic and creative Marketing Manager to lead marketing initiatives across Jacadi Paris,Ligne Roset and Provenance Gifts. The role will focus on building brand awareness, strengthening customerengagement and supporting business growth through brand strategy, social media, CRM, content, events andbrand-led digital communication. The ideal candidate will have a strong understanding of premium and luxurybrand positioning, consumer behaviour and the ability to tailor marketing initiatives to the distinct identity andaudience of each brand.

Key Responsibilities

- Brand & Marketing Strategy: Develop and execute integrated marketing plans for Jacadi Paris, Ligne Roset and Provenance Gifts. Ensure campaigns, messaging and channel plans reflect each brand’s positioning, commercial priorities and target audience.

• Social Media Management: All Three Brands: Own the social media calendar and execution for Jacadi Paris, Ligne Roset and Provenance Gifts. Plan and coordinate platform content, copy, creative assets, community engagement and influencer/creator collaborations while maintaining each brand’s visual identity and tone of voice.
• CRM & Customer Communication- Jacadi Paris and Ligne Roset: Plan and execute CRM initiatives forJacadi Paris and Ligne Roset, including customer segmentation, campaign calendars and targeted WhatsApp and email communication. Develop relevant customer journeys to support engagement, retention, new launches, promotions and store traffic, and review campaign effectiveness.
• Events & In-Store Activations – Jacadi Paris: Conceptualise,



plan and execute events and in-store activations for Jacadi Paris. Coordinate with internal teams, stores, vendors and relevant partners to deliver on-brand experiences, support product launches and seasonal moments, and drive footfall and customer engagement.
• Performance Campaign & Website Content – Jacadi Paris: Develop content for Jacadi Paris’s performance marketing campaigns, including ad copy, creative briefs and campaign assets. Create and coordinate content for website banners and campaign pages, ensuring all communication is accurate, timely and aligned with the brand’s identity. Work closely with the E-commerce team, which manages performance budgets, planning and allocation.
• Brand Management & Visual Identity: Ensure consistency of brand messaging and visual identity across marketing communications and customer touchpoints. Adhere to international brand guidelines while ensuring appropriate local market relevance.
• Cross-Functional Collaboration: Work closely with business, retail, store operations, merchandising, E-commerce and external partners to coordinate marketing execution and align activities with business objectives, product launches and customer priorities.
• Public Relations & Partnerships:



Build and maintain relevant relationships with media, influencers, creators, event partners and other industry stakeholders to strengthen brand visibility and support marketing initiatives.

Candidate Qualifications & Skill Requirements

- Bachelor’s degree in Marketing, Business, Communications, Fashion Merchandising or a related field.
- 5+ years of experience in marketing, preferably within luxury, premium fashion, lifestyle, furniture, gifting orspecialty retail brands.
- Strong understanding of brand positioning, premium customer experience, consumer behaviour and integratedmarketing.
- Hands-on experience in social media planning and execution, content development and coordinating campaignsacross digital platforms.
- Experience planning CRM campaigns through WhatsApp and email, including audience segmentation andcampaign effectiveness tracking.
- Experience developing performance campaign content, including ad copy, creative briefs and digital assets,along with coordinating website banners and campaign pages.
- Strong project management, vendor coordination and execution skills, with the ability to manage multiple brand priorities and deadlines.
- Excellent written and verbal communication skills, with strong attention to detail and a keen eye for design, content and trends.
- Creative and commercially minded, with the ability to translate brand objectives into relevant and effective marketing initiatives.

Pay: ₹1,200,000.00 - ₹1,800,000.00 per year

Perks:

- Provident Fund

Work Location: In person

📌 Marketing Manager (Mumbai)
🏢 Burgundy Brand Collective
📍 Mumbai