Performance Marketing Specialist

Experience: 2 - 4 Years
Location: Hyderabad (In office)

Role Overview

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads and hands-on experience in Meta Ads to drive user acquisition, lead generation, and growth. The ideal candidate should be data-driven, analytical, and comfortable leveraging AI tools to improve campaign performance and efficiency.

Responsibilities

● Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.

● Manage campaign budgets, bidding strategies, audience targeting, and ad creatives to maximize ROI and achieve business goals.

● Conduct keyword research, competitor analysis, audience segmentation, and continuous A/B testing to improve campaign performance.

● Monitor and optimize key metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rates.

● Implement and maintain accurate tracking using GA4, GTM, and conversion tracking tools.

● Analyze campaign data, generate actionable insights, and present performance reports with recommendations for growth.

● Collaborate with content, design, and product teams to create high-converting creatives and landing pages.

● Leverage AI tools for campaign optimization, ad copy generation, performance analysis, reporting,



and workflow automation.

● Stay updated on industry trends, platform updates, and emerging AI-driven marketing practices to identify new growth opportunities.

Requirements

● 2 - 6 years of experience in Performance Marketing.

● Strong hands-on experience with Google Ads (mandatory).

● Good experience with Meta Ads Manager.

● Working knowledge of GA4, GTM, and conversion tracking.

● Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar platforms.

● Strong analytical and problem-solving skills.

● Should have strong communication skills in Telugu and English, with the ability to understand and communicate effectively with Telugu-speaking audiences.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided
- Provident Fund

Application Question(s):

- How many years of hands-on experience do you have managing Meta Ads campaigns?
- How many years of hands-on experience do you have managing Google Ads campaigns?
- What is the average monthly advertising budget you have managed for ad campaigns?
- Do you know how to Read,Write and speak Telugu?

Experience:

- Performance marketing: 1 year (Required)

Location:

- Hyderabad, Telangana (Required)

Work Location: In person

📌 Performance Marketing Specialist-Telugu (Hyderabad)
🏢 ENTRI SOFTWARE PRIVATE
📍 Hyderabad