- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Develop and optimize performance marketing campaigns to achieve business objectives.
- Manage campaign budgets, monitor spending, and maximize ROI and ROAS.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and analyze metrics such as CPC, CTR, CPA, conversions, and ROAS.
- Track and analyze website traffic, leads, and conversions using Google Analytics 4 (GA4).
- Create performance reports and provide actionable recommendations for improvement.
- Coordinate with the content and design teams for ad creatives and campaign requirements.
- Continuously test and optimize campaigns to improve performance.
Required Skills & Qualifications
- 2–4 years of hands-on experience in digital marketing.
- Solid expertise in Performance Marketing.
- Practical experience with Google Ads and Meta Ads.
- Good understanding of Google Analytics 4 (GA4) and conversion tracking.
- Knowledge of SEO, keyword research, and digital marketing strategies.
- Strong analytical skills with the ability to interpret campaign data.
- Ability to manage multiple campaigns and budgets independently.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
📌 Jr. Digital Marketing Executive (Andheri East)
🏢 Burhan Tech
📍 Andheri East
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