The Senior Digital Marketing Executive will lead and execute end-to-end digital campaigns to drive brand awareness, traffic, and conversions. This role requires a data-driven marketer who can take ownership of multiple digital channels and contribute strategically to business growth.
Job Overview
- Role: Senior Digital Marketing Executive
- Experience Required: Minimum 1–2 years of relevant experience
- Employment Type: Full-time
- Location: Belgaum
Key Responsibilities
- Campaign Management: Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
- SEO & Content: Oversee on-page and off-page SEO strategies to boost organic rankings and manage the digital content calendar.
- Social Media: Manage and grow the company's social media presence with engaging and brand-aligned content.
- Analytics & Reporting: Track website traffic, user behavior,
and campaign ROI using Google Analytics; deliver weekly performance reports.
- Lead Generation: Design and optimize landing pages, A/B test ad copies, and improve overall conversion rates (CRO).
Requirements & Qualifications
- Experience: 1–2 years of proven track record running successful digital marketing campaigns.
- Tools: Proficiency in Google Analytics, Google Ads Manager, Meta Business Suite, and SEO tools (like SEMrush or Ahrefs).
- Skills: Robust understanding of performance marketing, audience segmentation, and budget allocation.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.