Senior Digital Marketing Executive – Performance Marketing

Company: Zelora Infotech Private Limited
Department: Marketing
Location: Madurai
Experience: 3–5 years
Employment Type: Full-time

About the Role

We are looking for a results-driven Performance Marketing specialist to own our paid advertising on Google Ads and Meta Ads. You will generate high-quality leads, increase consultation bookings, and maximise return on ad spend across all our branches. You will plan, run, and optimise campaigns independently, with a focus on real business outcomes rather than clicks, reach, or impressions.

Key Responsibilities

Campaign Strategy and Execution

- Plan, launch, and manage paid campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook and Instagram).
- Build targeted campaigns for hair transplantation, dermatology, cosmetology, skin care, and aesthetic treatments.
- Run campaigns across multiple branches and service lines at once.

Optimisation and Budget Management

- Track and improve CPL, CPC, CTR, CPA, conversion rate, and ROAS.
- Allocate and manage monthly ad budgets effectively across platforms and branches.
- Run regular A/B tests on creatives, headlines, landing pages, and audiences.
- Conduct keyword research, competitor analysis, and audience and market research.

Tracking and Analytics

- Set up and maintain Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.

Lead Quality and Conversion





- Work with the sales and telecalling teams to review lead quality and improve lead-to-appointment conversion.
- Work with the creative team on ad creatives, videos, promotional campaigns, and landing pages.

Reporting and Growth

- Prepare daily, weekly, and monthly performance reports with transparent, actionable recommendations for management.
- Identify and test new digital marketing opportunities to keep improving results.

Required Skills and Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3–5 years of hands-on experience in digital and performance marketing.
- Strong practical expertise in Google Ads and Meta Ads, with a proven record in lead generation.
- Experience managing monthly ad budgets.
- Working knowledge of GA4, Google Tag Manager, and Meta Pixel.
- Skilled in conversion tracking, audience segmentation, remarketing, and campaign optimisation.
- Strong analytical, reporting, and problem-solving skills.
- Ability to run multiple campaigns across locations and business segments.
- Able to plan and execute independently, without relying on external agencies.

How Your Performance Will Be Measured

- Volume and quality of leads across branches
- CPL and CPA
- Consultation and appointment conversion rates
- ROAS
- Budget utilisation and campaign performance
- Month-on-month growth

Application Question(s):

- Do you have experience in google ad's and meta ad's

Work Location: In person

📌 Senior Digital Marketing Executive (Madurai)
🏢 Renew plus Hair & Skin Care Private
📍 Madurai