- Plan, execute and manage Meta Ads campaigns.
- Set up campaigns, define target audiences, allocate budgets and monitor campaign performance.
- Optimise campaigns to improve lead quality, conversions and cost per lead (CPL).
- Coordinate with the creative team for ad creatives, copies and campaign requirements.
- Track campaign performance, analyse results and prepare regular reports.
- Handle lead generation and outbound cold calling for client campaigns.
- Follow up with prospective customers, qualify enquiries and assist in converting leads into sales.
- Coordinate with clients to track lead status, customer responses and conversions.
- Identify potential business opportunities and generate current leads.
- Reach out to prospective brands and businesses through cold calls, LinkedIn, Instagram, email and other channels.
- Build and maintain a database of potential clients and business leads.
- Take ownership of assigned campaigns, lead-generation activities and business development targets.