Job Description – Performance Marketer

Location: Jaipur, Rajasthan
Experience: Minimum 3 Years
Industry: Digital Payments / FinTech / E-commerce / Investment
Employment Type: Full-Time
Work Mode: Work From Office

Job Summary

Looking for an experienced Performance Marketer to plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.

The ideal candidate should have hands-on experience in paid advertising, SEO, campaign management, lead generation, and performance analytics, with a strong focus on driving traffic, customer acquisition, conversions, and business growth.

Candidates with experience in the Digital Payments, FinTech, E-commerce, or Investment industry will be preferred.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital platforms.
- Develop and implement performance marketing strategies to drive traffic, leads, app downloads, and customer acquisition.
- Manage campaign budgets, audience targeting, bidding strategies, and ad placements to maximize ROI.
- Monitor and optimize campaigns based on key performance metrics such as CTR, CPC, CPL, CPA, CAC, and ROAS.
- Conduct keyword research, competitor analysis, and audience research to improve campaign performance.
- Manage and improve SEO strategies, including on-page SEO, off-page SEO, technical SEO, and keyword optimization.
- Analyze campaign performance using Google Analytics 4 (GA4), Google Ads Manager, Meta Ads Manager, and other analytics tools.
- Create and conduct A/B testing for ad creatives, landing pages, audience segments, and campaign strategies.




- Coordinate with creative and content teams to develop engaging ad copies, creatives, and landing pages.
- Prepare regular performance reports, identify improvement areas, and provide actionable insights.
- Stay updated with digital marketing trends, platform updates, and new advertising opportunities.

Required Skills & Qualifications

- Minimum 3 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong practical experience in Google Ads and Meta Ads campaign management.
- Good understanding of SEO techniques and implementation.
- Experience in planning and executing performance-driven digital advertising campaigns.
- Strong knowledge of campaign optimization, budget management, lead generation, and conversion tracking.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and performance reporting.
- Understanding of key performance metrics such as CTR, CPC, CPM, CPL, CPA, CAC, and ROAS.
- Knowledge of landing page optimization, audience segmentation, and A/B testing.
- Strong analytical skills with the ability to interpret campaign data and improve marketing performance.

Preferred Industry Experience

Candidates from the following industries will be preferred:

- Digital Payments / Payment Solutions
- FinTech
- E-commerce
- Investment / Wealth Management
- Banking and Financial Services (BFSI)

Ideal Candidate: Someone who can independently manage paid advertising campaigns, drive measurable business results, analyze marketing performance, and optimize campaigns to achieve customer acquisition and revenue growth.

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

- Adaptable schedule
- Provident Fund

Work Location: In person

📌 Performance Marketer (Jaipur)
🏢 symbiosis e-serve
📍 Jaipur