Indeed Job Title

Conversion UX Strategist – Funnel Planning, Landing Pages & AI-Assisted UI

Please read the role requirements carefully before applying.

We are looking for a Conversion UX Strategist who can plan and design conversion-focused landing pages for digital advertising campaigns. You will understand the client’s business, identify the target audience, define the conversion journey, prepare a strategy document for client approval, and then design the pages using AI-assisted tools.

This role combines conversion strategy, funnel planning, UX thinking, landing page design, and AI-assisted UI creation. The focus is on creating pages that turn campaign visitors into enquiries, calls, WhatsApp conversations, form submissions, or bookings.

You must be able to explain why each section of a page is needed, how it supports the campaign objective, and how the overall journey encourages visitors to take action.

This is not a website development or traditional website-building role. We are not looking for someone whose primary skill is coding or building websites from templates. We need someone who thinks strategically first, plans the user journey, and then uses AI tools to turn the approved strategy into effective landing page designs.

Key Responsibilities

- Understand the Client’s Business: Research the client’s products or services, unique selling proposition (USP), competitive advantages, and key customer benefits.
- Define Campaign Goals: Understand the advertising objective, whether it is generating phone calls, WhatsApp enquiries, form submissions, bookings, or other conversions.
- Research the Target Audience: Identify the ideal customer, their problems, motivations, objections, expectations, and reasons to trust the business.
- Analyze Competitors: Review competitor landing pages and advertisements to identify messaging gaps, opportunities, and ideas for differentiation.
- Plan the Conversion Funnel: Map the complete journey from ad click to landing page, enquiry form or contact action, and thank-you page.
- Structure Landing Pages: Plan headlines, offers, benefits, supporting content, reviews, certifications, trust elements, and calls to action in the right order.
- Create Strategy Documents: Prepare clear client-facing strategy documents containing the page plan, section-by-section rationale, messaging direction, and wireframes.
- Obtain Client Approval: Present the proposed strategy and wireframes to the client, incorporate relevant feedback, and secure approval before design execution.
- Design with AI Tools: Create landing page UI and wireframes using AI-assisted design tools, following a mobile-first approach and maintaining consistency between the advertisement and landing page.
- Coordinate with Internal Teams: Work with the advertising team and developers to support page launch,



enquiry tracking, and conversion measurement.
- Review and Optimize Performance: Analyze post-launch results and recommend improvements to page structure, messaging, calls to action, and user experience to increase enquiries.

Strategy Documentation & Approval

Before starting the final design, you will prepare a structured strategy document that covers:

- Client business overview, product or service, and USP.
- Campaign objective and primary conversion action.
- Target audience, customer pain points, motivations, and objections.
- Competitor research and opportunities for differentiation.
- Recommended funnel journey from advertisement to enquiry and thank-you page.
- Landing page structure and section-by-section content requirements.
- Headline, offer, benefits, messaging hierarchy, and CTA strategy.
- Trust-building elements, proof points, reviews, and credibility signals.
- Wireframes illustrating the recommended page layout and content flow.
- Explanation of why each section is included and how it supports conversions.

The document must be clear enough for the client to understand the approach and approve the plan before design work begins.

Experience

- Experience in conversion-focused landing page planning, UX strategy, funnel planning, CRO, or digital marketing design.
- Understanding of how advertising campaigns, landing pages, and enquiry journeys work together.
- Ability to research a client’s business, identify its USP, and translate campaign objectives into a practical landing page strategy.
- Experience planning page structures, wireframes, content hierarchy, calls to action, and trust elements.
- Ability to prepare client-ready strategy documents and explain design decisions using conversion logic.
- Familiarity with AI-assisted UI design, wireframing, and landing page creation tools.
- Understanding of mobile-first design and the relationship between ad messaging and landing page content.
- Ability to review campaign or landing page performance and suggest data-informed improvements.

Who Can Apply

Candidates with experience in Conversion UX, Landing Page Strategy, Funnel Planning, Conversion Rate Optimization (CRO), UX Design, or Performance Marketing Design are encouraged to apply.

You should be comfortable researching, planning, documenting, presenting, and then designing. You must be able to work independently without depending on a ready-made template or a client-provided section list.





Candidates who have planned landing pages for advertising campaigns and can explain their goals, strategy, and conversion outcomes will be especially relevant.

Key Skills

- Conversion UX Strategy
- Landing Page Planning and Design
- Funnel Mapping and User Journey Planning
- Conversion Rate Optimization (CRO)
- Target Audience and Competitor Research
- USP and Value Proposition Development
- Wireframing and Content Hierarchy
- CTA Strategy and Conversion Psychology
- Trust and Credibility Planning
- Mobile-First UI Design
- AI-Assisted UI and Wireframe Creation
- Client Communication and Strategy Documentation
- Landing Page Performance Analysis
- Collaboration with Ads and Development Teams

This Role Is NOT for You If

- Your primary experience is building websites on WordPress, Shopify, or Wix, or coding in HTML/CSS.
- You start projects by choosing a template or designing screens before understanding the business goal and audience.
- Your portfolio contains only website screenshots without explaining the objective, strategy, user journey, or results.
- You have never prepared a strategy document or presented a landing page plan for client approval.
- You cannot explain the purpose of individual sections or how they contribute to the conversion goal.

This Role IS for You If

- You ask about the business goal, target audience, and campaign objective before opening a design tool.
- You can independently plan the journey from advertisement to enquiry.
- You can explain why every section, message, trust element, and CTA belongs on the page.
- You have planned landing pages for advertising campaigns and understand how to evaluate their enquiry performance.
- You can prepare a straightforward, structured strategy document that clients can understand and approve.
- You are comfortable using AI tools to create wireframes and UI efficiently.
- You prioritize business outcomes and conversion logic over visual appearance alone.

Role Objective

Plan and design effective landing pages that align with advertising campaigns and turn relevant visitors into qualified enquiries. Success means delivering a well-researched, client-approved strategy, a clear mobile-first design, and practical recommendations for improving conversion performance.

Application note: Please be prepared to share relevant landing page or funnel work. Where possible, include the campaign goal, your planning process, your role in the project, and the results achieved—not just final design screenshots.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad