Job Description: Digital Marketing Executive

Location: Howrah / Kolkata, West Bengal (On-site)
Experience: 1–3 years (freshers with relevant practical skills may also apply)
Employment Type: Full-time, Permanent
Industry: Rice Milling Equipment
Department: DIGITAL MARKETING

1. Role Overview

We are looking for a proactive and digitally savvy Digital Marketing Executive to strengthen our online presence and generate business enquiries for our rice milling machinery business.

The primary responsibility will be to improve the company's website visibility, attract potential customers through digital channels, and convert online interest into qualified business leads. The candidate should understand how businesses can use SEO, Google Ads, social media, and other digital marketing channels to reach prospective customers and drive business growth.

The role will also involve supporting the company's gradual transition from paper-based records to easy digital systems using Microsoft Excel and Google Forms. This will be a secondary responsibility, and training can be provided wherever required.

2. Key Responsibilities

A. Digital Marketing & Lead Generation (Primary Responsibility)

- Website Optimisation: Evaluate the existing company website and identify opportunities to improve its visibility, content, user experience, and ability to generate customer enquiries.
- Search Engine Optimisation (SEO): Identify relevant industry and product keywords, optimise website content, and implement SEO practices to improve organic search rankings.
- Digital Customer Acquisition: Identify and evaluate digital channels such as Google Search, Google Ads, LinkedIn, Facebook, and WhatsApp Business to reach potential customers and generate qualified leads.
- Performance Marketing: Plan, execute, and monitor digital advertising campaigns, particularly Google Search Ads, to attract potential buyers actively searching for rice milling machinery and related solutions.
- Content Development: Create and coordinate digital content showcasing the company's machinery, product features, applications, customer benefits, installations, and company capabilities.
- Social Media Management:



Manage the company's LinkedIn and Facebook presence by publishing relevant content, showcasing products and projects, and engaging with prospective customers.
- Lead Tracking & Follow-up: Maintain a structured record of enquiries received through the website, advertisements, social media, and other digital channels, and coordinate with the sales team for follow-up.
- Marketing Performance Analysis: Track website traffic, enquiries, qualified leads, cost per lead, and campaign performance to identify opportunities for improvement.
- Continuous Improvement: Research competitor websites and digital marketing practices to identify new ways to increase online visibility and customer acquisition.

B. Basic Digitalisation & Business Process Improvement (Secondary Responsibility)

- Assist in converting selected paper-based business records into organised digital formats using Microsoft Excel and Google Sheets.
- Create simple data-entry templates to maintain customer details, enquiries, machine installations, and other relevant business information.
- Use basic Excel functions, filters, sorting, and PivotTables to organise information and prepare simple reports.
- Develop Google Forms for basic customer feedback, enquiry collection, and internal data collection where required.
- Identify opportunities to simplify routine processes through basic digital tools and recommend practical improvements.

Advanced Excel, programming, complex dashboards, and large-scale digital transformation projects are not requirements for this role.

3. Candidate Profile

Essential Skills

- Basic to good understanding of digital marketing, particularly SEO, Google Ads, website optimisation, and online lead generation.
- Ability to identify suitable digital channels for reaching potential customers and growing a B2B business.




- Familiarity with website content management and basic website analytics.
- Good written communication skills for developing marketing content and product-related communication.
- Working knowledge of Microsoft Excel and Google Sheets.
- Analytical thinking, willingness to experiment, and an ability to interpret basic marketing performance metrics.
- Proactive attitude, ownership of responsibilities, and willingness to learn new tools.

Good-to-Have Skills

- Experience in B2B marketing, industrial products, machinery, manufacturing, or engineering.
- Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, or keyword research tools.
- Experience with WordPress or other website content management systems.
- Basic graphic design skills using Canva or similar tools.
- Familiarity with LinkedIn marketing, WhatsApp Business, or lead management tools.
- Experience coordinating with website developers or external digital marketing agencies.

4. Performance Expectations

The candidate will be evaluated primarily on their ability to:

- Improve the company's online visibility and website performance.
- Generate relevant business enquiries through digital channels.
- Improve the quality and cost-effectiveness of digital leads over time.
- Identify and recommend new opportunities for online customer acquisition.
- Maintain consistent digital marketing activities and provide periodic performance updates.

Secondary expectations include maintaining organised digital records and supporting the adoption of simple digital tools across the business.

5. Who Should Apply?

This role is suitable for someone who enjoys digital marketing, understands how online channels can generate business opportunities, and wants to build practical experience in B2B marketing.

The ideal candidate need not be an expert in every digital marketing tool. We value strong fundamentals, practical execution skills, analytical thinking, and the willingness to learn and grow with the business.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Kolkata)
🏢 EDMARS CROPTECH
📍 Kolkata