Role: Growth Associate

Location: Aundh, Pune (Full time, in-office)

Shift timings: 11:30am to 8:30pm IST

Years of experience: 0 - 2 years

Why this role:

InCommon is the talent workforce layer for enterprise adoption of AI. We have three service lines:

1. Global Capability Centres (GCCs), which build and run dedicated India-based teams for US companies
2. Forward-deployed engineers (FDEs), the deployment layer for AI; and
3. Building Reinforcement Learning (RL) environments.

We've done our 0 to 1, and now we want to go from 1 to 10.A big part of getting there is founder-led content. Our founders have a lot to say about how enterprises are adopting AI, and we want the right people to hear it. That's where you come in. This is a growth role: you'll experiment with founder-led content to figure out what works, get it in front of the right audience, and turn that attention into business for InCommon.

We'll be honest: there's no fixed playbook here yet. You'll be testing formats, hooks and ideas, keeping what works and dropping what doesn't. The team will be right there with you, and you'll learn a lot along the way.

What you'll do:

You'll own founder-led content across all three service lines, and content strategy will be a big part of the job. Honestly, you'll be closer to the engagement numbers than anyone else, so we expect you to shape the strategy, not just execute it.

- Set and evolve our content strategy based on what the data tells you: which topics, formats and channels are working.
- Write posts for our founders on LinkedIn and X, largely by hand rather than with AI.
- Create video content, such as short founder clips, cut-downs from our leadership interviews and conversations,



and simple explainers.
- Repurpose long-form content from our AEO (answer engine optimisation) agency into the right shape for each platform, and keep an eye on how we show up in AI search.
- Experiment constantly with formats, hooks and topics, and track what actually lands.
- Work on distribution: figure out how to capture attention and get our content in front of the people who matter.
- Think about how to turn that attention into business, whether that's inbound leads, conversations or partnerships.
- Build our founders authority as credible voices in their space.
- Map content pillars to each stage of the funnel (awareness, consideration, decision) and run the content calendar.

Branding matters a lot to us. Every post shapes how the market sees InCommon, so you'll play a real part in building our brand.

Who we're looking for:

Above all, we're looking for a good writer with good taste.

- You can tell good writing from bad, and you can spot when something was written by AI rather than a person.
- You read and watch a lot, and you can tell us what content you consume.
- You've made something of your own, like a blog, newsletter, LinkedIn or X presence, or videos, or worked on content before. This isn't a hard requirement, but it certainly helps.
- You're comfortable with video, or keen to learn.
- You like working from data and aren't afraid to change course when the numbers say so.
- Excellent written and spoken English, since our audience is largely in the US.
- You're comfortable with ambiguity and like experimenting.

Tools and logistics:

You'll work mostly in LinkedIn, X and Claude, alongside video editing and analytics tools. We'll train you on anything new.

📌 Growth Associate (Pune)
🏢 InCommon
📍 Pune