AIMRPx — Digital Marketing Expert

Position: Digital Marketing Expert
Engagement: Equity-Based Founding Team Role
Location: Remote / Hybrid
Commitment: 20–25 hours per week

About AIMRPx

AIMRPx is a finance, business advisory, and innovation support organisation focused on helping startups, entrepreneurs, and MSMEs access professional guidance, financial solutions, funding opportunities, and business growth support.

Our services include business consulting, financial planning, funding and grant assistance, market research, professional training, and innovation support.

We are looking for a Digital Marketing Expert who can take ownership of AIMRPx's digital presence, build a credible brand, generate qualified business leads, and establish scalable digital marketing and customer acquisition systems.

Key Roles & Responsibilities1. Digital Marketing Strategy & Brand Development

- Develop and execute a comprehensive digital marketing strategy aligned with AIMRPx's business objectives.

- Strengthen AIMRPx's brand positioning across LinkedIn, Instagram, YouTube, Facebook, and other relevant platforms.

- Build and execute content strategies around startup funding, MSME development, financial planning, business consulting, grants, and innovation.

- Plan monthly marketing calendars, campaigns, brand-building activities, and measurable growth initiatives.

2. Performance Marketing & Lead Generation

- Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

- Develop lead-generation campaigns for business consulting, financial advisory, funding assistance, training, and other services.

- Build landing pages, lead funnels, and conversion strategies to attract startups, MSMEs, entrepreneurs, and business owners.

- Monitor cost per lead, customer acquisition cost, conversion rates, campaign performance, and return on advertising spend.

3. Content Marketing & Founder-Led Branding

- Develop content strategies that establish AIMRPx and its leadership team as credible voices in business, finance, entrepreneurship, and innovation.

- Coordinate the planning and distribution of reels, educational videos, carousels, articles, case studies, and business insights.

- Work with the founder and leadership team to convert industry knowledge, business experiences, and advisory insights into engaging digital content.





- Maintain consistent brand communication and publishing schedules across digital channels.

4. Marketing Automation & Lead Conversion

- Develop lead nurturing workflows using CRM platforms, email marketing, WhatsApp communication, and automation tools.

- Build structured customer journeys from initial enquiry to consultation, service engagement, and repeat business.

- Coordinate with business development and consulting teams to improve lead follow-up and conversion.

- Create marketing dashboards to track lead sources, campaign performance, customer acquisition, and revenue contribution.

5. Partnerships & Digital Business Growth

- Identify digital collaboration opportunities with startup communities, incubators, accelerators, industry associations, professional networks, and educational institutions.

- Explore referral, affiliate, and partnership-based lead-generation models.

- Conduct competitor research and identify emerging digital marketing opportunities in the startup and MSME advisory ecosystem.

- Experiment with new acquisition channels and strategies to improve business visibility and qualified enquiries.

6. Marketing Analytics & Performance Management

- Establish measurable monthly marketing targets and channel-wise performance metrics.

- Analyse audience behaviour, campaign results, website traffic, engagement, and lead conversion.

- Identify underperforming channels and implement data-driven improvements.

- Present regular marketing reports with actionable recommendations to the founder.

Key Performance Indicators (KPIs)

- Growth in qualified leads for AIMRPx's consulting, financial advisory, and funding-related services.

- Consistent execution of monthly content and digital marketing campaigns.

- Improvement in lead-to-client conversion rates and customer acquisition costs.

- Growth in website traffic, social media reach, engagement, and organic visibility.

- Successful implementation of CRM, marketing automation, and lead-nurturing workflows.

- Development of strategic digital partnerships and referral channels.





- Measurable contribution of digital marketing to business enquiries and revenue.

Required Qualifications & Experience

- Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or a related field.

- Practical experience in digital marketing, performance marketing, growth marketing, or lead generation.

- Hands-on experience with Google Ads, Meta Ads, LinkedIn marketing, SEO, social media, and analytics tools.

- Familiarity with CRM platforms, email marketing, WhatsApp marketing, landing pages, and marketing automation.

- Strong understanding of B2B marketing, lead-generation funnels, audience targeting, and conversion optimisation.

- Ability to create and execute content strategies for professional and business-focused audiences.

- Experience in financial services, business consulting, startup ecosystems, MSME advisory, or professional services will be an advantage.

Equity-Based Engagement Terms

- This is an equity-based founding team prospect, not a salaried position at the current stage.

- The selected candidate will work directly with the founder and leadership team, taking ownership of AIMRPx's digital marketing and growth initiatives.

- Expected commitment: 20–25 hours per week.

- Equity participation will be discussed based on experience, contribution, responsibilities, and long-term commitment.

- A proposed five-year vesting structure will apply, subject to the final founding team agreement.

- Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.

What We Expect

We are looking for a hands-on digital marketing professional who can go beyond social media management and generate measurable business outcomes. The ideal candidate should be capable of building a credible professional brand, attracting qualified startup and MSME clients, creating effective lead-generation systems, and contributing directly to AIMRPx's business growth.

The candidate should be comfortable working in an early-stage organisation, taking independent ownership, and translating marketing strategies into consistent execution.

To Apply: Share your updated CV, LinkedIn profile, and examples of digital marketing campaigns, lead-generation projects, or growth initiatives you have independently managed.

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