Company Description Lean Hippo Marketers is a data-informed, content-led digital marketing agency that uses social media, search engines, and the web to drive measurable business results for clients. The team brings together marketers, technologists, designers, and storytellers who collaborate to create innovative, results-focused campaigns. By combining creative thinking with robust data analysis, the agency focuses on delivering quantifiable outcomes aligned with client goals. Lean Hippo Marketers emphasizes efficient use of resources while striving to deliver “hippo-sized” impact in every engagement.

About the Role
We are looking for a results-driven Associate Manager – Digital Services (Performance Marketing) to lead our SEO, and social media marketing function. The ideal candidate combines hands-on expertise in paid advertising across Google, Meta, and Amazon with strong team leadership, and has a proven record of delivering measurable business results for clients. Prior experience working with D2C brands is preferred.

Key Responsibilities
• Lead, mentor, and manage a team of SEO specialists, social media executives and Intern including account allocation, target setting, performance reviews, and quality checks.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and other relevant digital platforms.
• Develop and implement performance marketing strategies to achieve client objectives, including lead generation, sales, conversions, and ROI.
• Oversee SEO strategy and execution, including keyword research, on-page and technical optimization, content planning, and link building, and track organic rankings and traffic.
• Oversee social media marketing, including content calendars, organic and paid social campaigns, and community engagement, to build brand presence and drive conversions.
• Manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display),



including keyword targeting, bid management, and listing-level optimization to improve ACoS and sales.
• Monitor campaign performance and optimize budgets, bids, targeting, creatives, and landing pages to improve results.
• Analyze campaign data, identify trends, and provide actionable insights to improve performance.
• Track and report key performance metrics such as CPL, CPA, CPC, CTR, ROAS, ACoS, conversion rates, and organic growth metrics.
• Conduct audience research, competitor analysis, and A/B testing to improve campaign effectiveness.
• Collaborate with creative, content, and account management teams to develop high-performing ad creatives and campaigns.
• Manage campaign budgets effectively and ensure timely delivery of client objectives across multiple accounts.
• Act as a key point of contact for clients, presenting performance reports, insights, and recommendations.
• Build and improve processes, SOPs, and reporting frameworks to ensure consistent, scalable delivery.
• Stay updated with the latest trends, tools, and developments in digital advertising, SEO, and social media marketing. Requirements
• Minimum 2 year of experience in performance marketing or digital marketing
• Proven team leading experience, with the ability to guide, train, and manage a team to meet targets.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Amazon Ads and marketplace advertising.
• Experience in SEO and social media marketing.
• Robust understanding of campaign optimization, audience targeting, conversion tracking, and remarketing.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and tracking pixels.
• Ability to analyze campaign data and make data-driven decisions.
• Strong understanding of lead generation, sales funnels, and e-commerce performance metrics.
• Excellent analytical, communication, client-handling, and problem-solving skills.
• Ability to manage multiple accounts and campaigns and meet deadlines.

📌 Performance Marketing Lead (Gurugram)
🏢 Lean Hippo Marketers
📍 Gurugram