Role: Senior AEO & SEO Strategist

Location:
Pan India

Experience:
5 to 9 years Immediate Joiners Only JD: Senior AEO & SEO Strategist

Job Description
& Required Skills ROLE LEVEL PRIMARY DISCIPLINES OPERATING SCOPE Senior Individual Contributor AEO, SEO, Content, Technical Global / Enterprise Position Summary The Senior AEO & SEO Strategist is responsible for improving how brands are discovered, understood, cited, and recommended across traditional search engines and AI-powered answer platforms. This role combines technical SEO, content strategy, structured data, analytics, and AI visibility optimization. The ideal candidate understands that AEO and SEO are not separate disciplines, but interconnected parts of a single search and discovery ecosystem. The strategist will use the AEO Intelligence Platform to measure demand, evaluate brand visibility, identify content and technical gaps, generate prioritized recommendations, and support deployment. They must also understand the broader AEO and SEO platform landscape and be able to validate findings through analytics, crawling, keyword research, and AI visibility tools. This person will work across global markets, websites, content teams, developers, UX teams, analytics teams, and client stakeholders to create scalable AEO and SEO programs. Core Responsibilities AEO Strategy and Intelligence Use the AEO Intelligence Platform to measure AI demand, brand mentions, citations, recommendation frequency, competitive visibility, and query-level performance. Build query frameworks across research, problem-solution, purchase-intent, service, expertise, value, and location-based search behaviors. Identify why brands, products, services, or locations are not being surfaced by ChatGPT, Google AI experiences, Gemini, Perplexity, Copilot, Claude, and other AI platforms. Translate platform findings into clear content, technical, data, and authority-building recommendations. Evaluate how AI engines understand a brand’s products, services, differentiators, expertise, pricing, availability, and trust signals. Monitor changes in AI discovery, answer-engine behavior, agentic commerce, AI shopping, and emerging search experiences. Technical AEO and SEO Conduct technical audits across crawlability, indexation, rendering, internal linking, canonicalization, redirects, metadata, page templates, JavaScript, page speed, and Core Web Vitals. Evaluate whether important content is accessible and understandable to both search crawlers and AI systems. Develop structured-data strategies using Organization, Product, Offer, Service, LocalBusiness, Article, FAQ, Review, Breadcrumb, and other relevant schema types. Review JSON-LD implementation, entity relationships, product attributes, taxonomy, and machine-readable content. Identify technical issues that limit AI retrieval, citation eligibility, search visibility, or content comprehension. Partner with developers to define implementation requirements, acceptance criteria, quality-assurance processes, and validation plans. Support migrations, redesigns, platform changes, and website launches while protecting both SEO equity and AI visibility. Content AEO and SEO Develop content strategies that directly answer customer questions throughout the discovery and decision journey. Identify gaps in comparison content, buying guides, educational resources, product information, service expertise, local content, and problem-solution content. Improve answer readiness by strengthening headings, summaries, definitions, supporting evidence, product details, trust signals, and contextual internal links. Create content briefs that combine search demand, AI query behavior, customer intent, competitive gaps, and business priorities. Ensure content clearly communicates brand differentiators, product benefits, materials, specifications, pricing, availability, warranties, expertise, and proof points. Balance content designed for AI retrieval with user experience, brand voice, conversion performance, and traditional organic search requirements. Establish scalable content standards across markets, languages, business units, categories, and website templates.



Integrated AEO and SEO Planning Create unified AEO and SEO roadmaps rather than treating the disciplines as separate workstreams. Identify shared deliverables across technical optimization, content development, structured data, authority, internal linking, analytics, and website architecture. Prioritize opportunities based on visibility impact, customer demand, implementation effort, business value, and technical feasibility. Build phased programs covering discovery, measurement, gap analysis, fix planning, content and technical creation, deployment, and ongoing optimization. Ensure recommendations support organic rankings, AI mentions, citations, recommendations, traffic, engagement, and conversion performance. Connect AEO and SEO initiatives with CRO, UX, merchandising, product data, paid media, and broader digital-commerce strategies. Measurement and Reporting Define KPIs for AI visibility, mention rate, citation rate, share of voice, query coverage, answer accuracy, organic visibility, traffic, engagement, and conversion. Analyze performance using the AEO Intelligence Platform alongside GA4, Google Search Console, Adobe Analytics, BigQuery, Looker Studio, and other reporting tools. Compare visibility across AI engines, search engines, competitors, markets, categories, and customer-intent groups. Build executive-level reporting that explains current performance, key gaps, recommended actions, expected value, and implementation priorities. Establish testing and monitoring frameworks to evaluate the impact of content and technical changes. Connect AEO and SEO performance to commercial outcomes such as qualified traffic, leads, revenue, product discovery, store visits, and assisted conversions. Global Program Delivery Adapt AEO and SEO strategies for different countries, languages, search behaviors, regulations, market conditions, and technical environments. Establish global standards while allowing for appropriate regional and local-market execution. Collaborate with regional SEO teams, content specialists, developers, analysts, product owners, UX designers, merchandisers, and business leaders. Educate internal teams and clients on the relationship between SEO, AEO, generative search, AI visibility, and agentic commerce. Present complex technical and analytical findings in language appropriate for executive, marketing, content, and engineering audiences. Help define best practices, operating models, governance processes, and quality standards for global AEO and SEO delivery. Required Skills AEO and AI Search Solid understanding of answer engine optimization, generative search, retrieval systems, citations, AI recommendations, and large language model behavior. Ability to analyze how AI engines discover, interpret, summarize, compare, and recommend brands. Experience creating AI-focused query sets and evaluating results by intent, engine, topic, product, and competitor. Understanding of entity optimization, semantic relationships, knowledge graphs, information retrieval, and machine-readable content. Familiarity with AI visibility platforms and the broader AEO technology landscape. Understanding of agentic commerce, AI shopping experiences, product feeds, and machine-readable product information. SEO Advanced technical SEO knowledge. Strong understanding of on-page SEO, content optimization, keyword research, internal linking, site architecture, and search intent. Experience with enterprise websites, ecommerce platforms, international SEO, and large-scale website programs. Knowledge of JavaScript SEO, rendering, crawling, indexing, canonicalization, redirects, and website migrations. Experience developing integrated SEO strategies that connect technical, content, authority, analytics, and user experience. Content Strategy Ability to convert customer questions and search behaviors into structured content plans. Experience creating briefs for category pages, product pages, service pages, comparison pages, buying guides, FAQs, educational content,



and local landing pages. Strong understanding of content hierarchy, answer-first writing, topical authority, brand differentiation, and evidence-based content. Ability to balance search visibility, AI visibility, customer experience, conversion, and brand voice. Experience building scalable content standards across templates, markets, and teams. Structured Data and Technical Implementation Working knowledge of Schema.org, JSON-LD, structured data validation, and entity relationships. Ability to define technical requirements for developers and review implementations for quality and accuracy. Understanding of HTML, CSS, JavaScript, content-management systems, ecommerce platforms, APIs, data feeds, and website architecture. Ability to distinguish among content, rendering, semantic, data-quality, and platform-level issues. Familiarity with technical auditing and crawling platforms. Analytics and Platforms Experience with AEO intelligence and AI visibility platforms. Working knowledge of Google Search Console, GA4, Adobe Analytics or Customer Journey Analytics, and BigQuery or another data warehouse. Familiarity with Semrush, Ahrefs, Screaming Frog or Sitebulb, Botify, Conductor, Profound, or comparable tools. Experience with Looker Studio, Tableau, Power BI, schema validation tools, and page-performance tools. Familiarity with enterprise content-management and ecommerce platforms. Consulting and Communication Ability to translate complex AEO, SEO, technical, and analytical findings into clear business recommendations. Strong executive presentation and storytelling skills. Ability to create roadmaps, scopes, implementation plans, technical requirements, and measurement frameworks. Comfort working with technical and nontechnical stakeholders. Strong prioritization, project-management, and cross-functional leadership skills. Ability to explain both what needs to change and why the change creates business value. Preferred Experience 5–8+ years of experience in SEO, digital strategy, content strategy, ecommerce, analytics, or a related discipline. Demonstrated experience supporting enterprise or global SEO programs. Hands-on experience evaluating brand visibility across AI answer engines. Experience supporting website redesigns, migrations, platform changes, or international expansion. Experience working with ecommerce brands, retailers, service organizations, or complex multi-market businesses. Experience partnering with engineering, UX, CRO, analytics, merchandising, and content teams. Experience developing client-facing strategies, proposals, executive presentations, and business cases. Familiarity with experimentation, A/B testing, conversion optimization, and measurement design. Key Competencies
• Global AEO and SEO strategy
• Technical SEO and AI accessibility
• Content gap analysis
• Structured data and entity optimization
• AI demand and visibility measurement
• Competitive intelligence
• Query and intent modeling
• Ecommerce and product-data optimization
• Analytics and performance measurement
• Website migration and redesign support
• Cross-functional program delivery
• Executive communication
• Strategic prioritization
• Technical requirements development
• Quality assurance and implementation validation Measures of Success Increase brand visibility, mentions, citations, and recommendations across AI platforms. Improve organic search visibility and qualified traffic. Expand the percentage of strategically important queries where the brand is represented. Improve how accurately AI engines understand the brand, its offerings, and its differentiators. Reduce technical, content, semantic, and product-data gaps. Move recommendations from analysis into implemented, measurable improvements. Create scalable AEO and SEO standards across global markets. Connect visibility improvements to customer engagement, conversions, leads, and revenue. Help establish the organization as a leader in integrated AEO and SEO strategy. Role Focus: This is a senior strategy and execution role for a practitioner who can connect AEO intelligence, technical SEO, content optimization, analytics, and global program delivery within one integrated operating model.

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