*Do NOT apply if you don't have perfect alignment with the description below. Your application will be cancelled. Company IntroductionBrandslane is a strategy, performance and creative advertising agency that helps Direct-to-Consumer eCommerce and SaaS businesses scale their revenue through data-driven advertising, creative strategy and retention marketing. Over the last 4+ years, we have worked with 300+ brands and helped generate ₹600Cr+ in combined revenue. Introduction About RoleWe’re looking for an experienced Media Buying Manager to oversee and drive the performance of our entire media buying department. This role is designed for an experienced Senior Media Buyer who has evolved into a strong people and delivery manager. The person will be responsible for managing a large team of media buyers, ensuring that all brands meet their performance goals, maintaining the quality of media buying operations and continuously improving the team's capabilities. Alongside managing the team, the person will also independently manage and strategise for a few high-priority brand accounts, especially when advanced technical expertise or strategic intervention is required. The ideal candidate should be equally strong at understanding advertising algorithms, analysing account performance, solving complex campaign-level problems, managing people and developing media buyers into better performers.

Key Responsibilities
1. Media Buying Team Management
• Manage and oversee a team of 15+ media buyers responsible for multiple e-commerce brand accounts.
• Coordinate with media buyers regularly to ensure their accounts are progressing towards their respective performance goals.
• Ensure clear task allocation, accountability and execution standards across the department.
• Support team leads and individual media buyers in achieving their performance targets. 2. Performance Management & Account Growth




• Take ownership of the overall performance and delivery standards of the media buying department.
• Step in to manage high-priority accounts independently whenever advanced expertise or strategic intervention is required. 3. Quality Control & Process Management
• Establish and maintain quality standards for media buying processes across the department.
• Regularly audit ad account structures, campaign strategies, reporting, documentation and execution.
• Identify recurring mistakes, operational gaps and performance issues and implement processes to prevent them.
• Maintain and improve internal documentation, reporting systems and media buying frameworks. 4. Team Training & Development
• Take ownership of continuously improving the technical capabilities of the media buying team.
• Conduct regular training sessions on Meta Ads, Google Ads, campaign strategies, optimisation techniques and platform updates.
• Help media buyers develop their analytical, strategic and problem-solving abilities. 5. Performance Evaluation & Team Development
• Track individual performance, account management capabilities, productivity and quality of execution.
• Identify skill gaps and create improvement plans for team members.
• Recognise high performers and identify individuals ready for greater responsibilities.
• Maintain a high-performing team culture with robust accountability and continuous learning. Requirements — Must Have
•

Experience:




Minimum 4 years of hands-on experience in performance marketing for e-commerce brands.
• Agency Background: Must have worked in a performance marketing or advertising agency managing e-commerce brands.
• Team Management: Must have experience managing a team of at least 15 media buyers. Experience managing interns or junior resources alone will not qualify.
• Platform Expertise: Extensive hands-on knowledge of Meta Ads and Google Ads, including campaign structures, bidding strategies, optimisation, scaling and troubleshooting.
• Account Management: Must have independently managed multiple e-commerce advertising accounts and handled complex performance situations.
• Leadership: Proven ability to manage people, evaluate performance, provide constructive feedback and develop team members.
• Process Orientation: Experience maintaining quality standards, implementing SOPs and improving internal media buying processes.
• Communication: Excellent communication and coordination skills, with the ability to work with multiple teams and senior management. Cultural FitSome of the things that will help you succeed in this role:
• Being highly proactive: You identify problems and opportunities before someone has to bring them to your attention.
• Communication obsessed: You keep management informed about performance, challenges, improvements and team requirements.
• Leadership with accountability: You know how to make people feel heard and supported while maintaining authority and high standards.
• Data-focused: You understand that performance marketing is driven by numbers, analysis and continuous experimentation.
• Ownership mindset: You take responsibility for the overall performance and development of the team rather than limiting yourself to individual account performance.

📌 Media Buyer Manager (New Delhi)
🏢 Brandslane
📍 New Delhi