Job Description
– Head of E-commerce Marketplaces Company: Helett Enterprises LLP Position: Head – E-commerce Marketplaces Department: Marketplace

Experience:
Minimum 6–10 years in E-commerce / Online Retail Employment Type: Full-Time Industry: Electronics / E-commerce / Online Retail Language: English (Mandatory)

Salary:
Attractive salary package based on experience, expertise, and current industry standards. Final compensation and benefits will be discussed during the interview. 1.

About the Role
Helett Enterprises LLP is looking for a highly experienced, strategic, and result-oriented Head of E-commerce Marketplaces to lead and manage the company's complete online marketplace business. The candidate will be responsible for overall marketplace strategy, business development, revenue generation, profitability, advertising performance, account management, and team leadership. This is a senior leadership position requiring strong hands-on expertise in Amazon Marketplace, along with experience managing multiple e-commerce platforms. The selected candidate will be expected to take complete ownership of marketplace operations, establish business strategies, achieve ambitious revenue targets, improve profit margins, and build a high-performing marketplace team. Amazon Marketplace experience is mandatory. 2. Key Roles and Core Responsibilities A. Overall Marketplace Business Leadership
• Take complete ownership of the company's marketplace business, including sales, revenue, profitability, and operational performance.
• Develop and implement short-term and long-term marketplace business strategies.
• Prepare annual, quarterly, monthly, and weekly business plans with measurable targets.
• Establish revenue, sales growth, profitability, and market-share objectives.
• Identify business opportunities, new product categories, and potential marketplace expansion.
• Analyse business performance and take corrective action whenever targets are not achieved.
• Present regular business performance reports and strategic recommendations to management.
• Ensure marketplace operations align with the company's overall business objectives. B. Amazon Marketplace – Strategic and Operational Management
• Independently manage and scale Amazon Seller Central and Vendor Central operations.
• Take responsibility for complete Amazon account management and business performance.
• Manage product listings, catalogue creation, variation listings, A+ Content, Brand Store, and product information.
• Develop strategies to improve product ranking, organic visibility, conversion rates, and Buy Box performance.
• Manage Amazon PPC campaigns, Sponsored Products, Sponsored Brands, and Sponsored Display advertisements.
• Plan and optimise advertising budgets to achieve profitable ROAS and ACOS targets.
• Monitor account health, policy violations, customer feedback, returns, cancellations, and operational issues.
• Develop strategies to improve product reviews, ratings, customer experience, and listing quality.
• Manage Amazon FBA, FBM, inventory replenishment, and fulfilment-related coordination.
• Monitor stock availability and coordinate with inventory and supply chain teams to avoid stockouts and excess inventory.
• Handle Amazon account escalations, policy compliance, and performance-related issues.
• Analyse competitor pricing, market trends, keywords, and product performance.
• Identify opportunities to improve sales velocity and marketplace profitability. C. Other E-commerce Platform Management
• Lead and grow the company's business across Flipkart,



Shopify, and other relevant e-commerce platforms.
• Develop individual growth strategies for each marketplace.
• Manage platform-specific product listings, catalogues, pricing, promotions, and advertising.
• Monitor sales performance, customer experience, returns, and operational efficiency across platforms.
• Explore new online sales channels and marketplace opportunities.
• Ensure consistent product information, brand positioning, and pricing strategies across platforms.
• Improve website traffic, conversion rates, customer retention, and direct online sales through Shopify. D. Sales, Revenue and Profitability Management
• Take direct responsibility for achieving monthly, quarterly, and annual marketplace revenue targets.
• Develop strategies to increase sales volume, average order value, and product-level profitability.
• Monitor gross revenue, net sales, contribution margins, marketplace fees, logistics costs, and advertising expenses.
• Analyse product-wise and platform-wise profitability.
• Identify low-performing products and implement corrective strategies.
• Develop pricing and discount strategies without compromising profit margins.
• Prepare revenue forecasts and business projections.
• Identify opportunities to increase organic sales and reduce dependency on paid advertising.
• Ensure sustainable business growth rather than focusing only on revenue numbers. E. Advertising, Marketing and Brand Growth
• Lead marketplace advertising and performance marketing strategies.
• Plan and manage PPC campaigns, sponsored advertisements, promotional campaigns, and seasonal sales.
• Set advertising budgets and monitor campaign performance.
• Improve ROAS, ACOS, TACOS, CTR, CPC, and conversion rates.
• Conduct keyword research, competitor analysis, and search-term optimisation.
• Work closely with the design and content teams to improve product images, videos, A+ Content, and listing quality.
• Develop strategies for product launches and new product marketing.
• Monitor campaign effectiveness and ensure marketing expenditure generates measurable business results. F. Product Launch and Business Expansion
• Identify new product opportunities based on market demand, competitor analysis, and sales trends.
• Coordinate with product development, sourcing, procurement, and QC teams for new product launches.
• Prepare product launch plans, pricing strategies, advertising plans, and sales forecasts.
• Monitor new product performance during the initial launch period.
• Develop strategies for product portfolio expansion.
• Coordinate with management on international marketplace expansion and new business opportunities. G. Inventory, Supply Chain and Operations Coordination
• Work closely with Inventory, Warehouse, QC, Finance, and Supply Chain departments.
• Prepare marketplace inventory forecasts based on sales trends and future demand.
• Ensure timely replenishment of Amazon fulfilment centres and other marketplace warehouses.
• Monitor stock ageing, slow-moving products, excess inventory, and stockout risks.
• Coordinate shipment planning with inventory and QC teams.




• Ensure products are properly inspected and ready before marketplace shipment.
• Monitor fulfilment performance, delivery issues, cancellations, and return rates.
• Develop operational processes to improve marketplace efficiency. H. Team Leadership and Performance Management
• Lead, manage, and develop the complete marketplace team.
• Allocate responsibilities and establish clear departmental reporting structures.
• Set individual and team KPIs, targets, and performance expectations.
• Conduct regular performance reviews and ensure accountability.
• Identify training requirements and improve the team's technical and operational capabilities.
• Recruit and develop skilled marketplace professionals.
• Ensure coordination between Marketplace, Finance, Design, Inventory, QC, Customer Service, and Operations.
• Build a performance-driven culture focused on business results and continuous improvement. I. Reporting, Analysis and Management Review
• Prepare daily, weekly, monthly, and quarterly marketplace performance reports.
• Monitor revenue, sales growth, profit margins, advertising expenditure, ROAS, ACOS, TACOS, and conversion rates.
• Prepare platform-wise, product-wise, and category-wise performance analysis.
• Identify gaps between targets and actual achievements.
• Present business performance, challenges, opportunities, and action plans to management.
• Develop data-driven recommendations for improving business performance.
• Maintain transparency and accuracy in all marketplace reporting. 3. Mandatory Skills and Qualifications
• Minimum 6–10 years of relevant experience in e-commerce and online marketplace management.
• Strong hands-on experience with Amazon Seller Central is mandatory.
• Experience in Amazon Vendor Central is highly preferred.
• Proven track record of independently managing and scaling marketplace businesses.
• Strong knowledge of Amazon PPC, advertising optimisation, SEO, catalogue management, and account health.
• Experience managing Flipkart, Shopify, and other e-commerce platforms.
• Solid understanding of revenue management, business profitability, pricing, and advertising ROI.
• Experience leading and managing marketplace teams.
• Excellent analytical, strategic planning, and decision-making capabilities.
• Strong knowledge of Excel, business analytics, reporting, and marketplace performance tools.
• Ability to work with management and independently take ownership of business targets.
• Excellent English communication and presentation skills. 4. Key Performance Indicators (KPIs) The performance of the Head – E-commerce Marketplaces will be evaluated based on measurable business results, including:
• Revenue Achievement: Achievement of monthly, quarterly, and annual sales targets.
• Profitability: Improvement in net contribution and product-level profit margins.
• Marketplace Growth: Growth across Amazon, Flipkart, Shopify, and other platforms.
• Advertising Efficiency: Improvement in ROAS, ACOS, TACOS, and advertising ROI.
• Organic Sales Growth: Improvement in organic revenue and product rankings.
• Inventory Management: Reduction in stockouts, excess stock, and inventory ageing.
• Product Launch Performance: Successful launch and growth of new products.
• Account Health: Maintaining healthy marketplace accounts and policy compliance.
• Team Performance: Achievement of departmental and individual employee KPIs.
• Business Reporting: Accurate reporting, forecasting, and timely management reviews. •

📌 Head of E-commerce Marketplaces (India)
🏢 Helett
📍 India