Strong Performance Marketing Profile with large-budget paid-media ownership at a quick commerce/D2C/e-commerce brand
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Mandatory (Experience 1): Must have 3+ years in performance marketing, owning paid campaigns across Meta, Google and other performance channels end to end
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Mandatory (Experience 2): Must have personally owned and managed ₹2 to 5 crore/month in ad spend, directly accountable for CAC and ROAS
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Mandatory (Skill 1): Must have a strong grip on performance fundamentals (CAC, ROAS, funnel and retention metrics) and be able to turn performance data into a explicit point of view on what to cut and scale
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Mandatory (Skill 2): Must have managed media and creative agencies and platform partners, and partnered with content/design/analytics
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Mandatory (Company): Must come from a D2C brand or e-commerce platform or quick commerce platform
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Mandatory (Note 1): Resume should contain proper metrics and numbers relevant to the role (ROAS, CPA, CPL, CVR, budget managed, revenue generated...etc)
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Mandatory (Note 2): This is an IC role
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Preferred (Domain): Healthcare, pharmacy or wellness e-commerce, or familiarity with quick-commerce/on-demand delivery models