- Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms.
- - - Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns.
- - - Identify and test new growth channels to expand reach and reduce CAC.
- Attribution Management and Deep Funnel analysis
2. Strategic Marketing Partnerships
- Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
- - - Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
- - - Evaluate performance and ROI of partnership initiatives.
- Technically sound to integrate API's via the help of Tech team
- - 3. Customer Lifecycle & Engagement
- Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
- - - Use engagement and analytics tools (CleverTap,
Appsflyer, internal dashboards) to track user behavior and implement targeted communication strategies.
- - - Analyze customer cohorts to identify growth opportunities and reduce churn.
4. Product Collaboration & Insights
- Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.
- - - Provide data-backed insights for product improvements that drive conversion and retention.
- - - Collaborate on go-to-market strategies for current feature launches.
5. Monetisation
- Plan and Execute monetisation strategies for the user base
- Platform Knowledge of Admob,GAM,Mediation Partners
- Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit
6. Additional Responsibilities
- Manage Play Console for ASO & App health Checkups
- Manage App store for ASO & App health Checkups
- Technically sound to integrate pixels,tags,API's
- Content and Creative checkups