Key Responsibilities
WhatsApp automation •⁠ ⁠Design and build WhatsApp Business API flows: welcome series, order updates, abandoned cart, COD confirmation, re-engagement and feedback requests. •⁠ ⁠Create and submit message templates for Meta approval, and keep approval rates high. •⁠ ⁠Set up chatbots, quick replies, catalogues and click-to-WhatsApp journeys. •⁠ ⁠Manage opt-ins, quality rating and compliance so numbers stay unblocked. •⁠ ⁠Run broadcast campaigns for launches, offers and festive sales. Email marketing •⁠ ⁠Plan and run campaigns and lifecycle flows: welcome, browse and cart abandonment, post-purchase, win-back and loyalty. •⁠ ⁠Build responsive email templates and brief designers and copywriters. •⁠ ⁠Segment lists by behaviour, purchase history and engagement. •⁠ ⁠Protect deliverability: list hygiene, SPF/DKIM/DMARC, sender reputation and warm-up. •⁠ ⁠A/B test subject lines, send times, content and offers. Multi-brand management •⁠ ⁠Manage separate calendars, tone of voice and automation setups for each brand. •⁠ ⁠Keep brand data, audiences and sender identities properly separated. •⁠ ⁠Build shared templates and documented playbooks that can be reused across brands. •⁠ ⁠Coordinate with brand managers, designers, e-commerce and support teams. Reporting and optimisation •⁠ ⁠Track delivery, open, click, conversion and revenue per brand and per flow.



•⁠ ⁠Send weekly and monthly performance reports with clear next-step recommendations. Requirements Must have •⁠ ⁠Working knowledge of the WhatsApp Business API and Meta template policies. •⁠ ⁠Experience with at least one email platform, such as Klaviyo, Mailchimp, Brevo, HubSpot, MoEngage or CleverTap. •⁠ ⁠Experience with at least one WhatsApp platform, such as WATI, Interakt, Gupshup, AiSensy or Twilio. •⁠ ⁠Solid understanding of segmentation, funnels, customer lifecycle and deliverability. •⁠ ⁠Comfort reading data and turning it into decisions. •⁠ ⁠Clear written English; Hindi or other regional languages are a plus. Good to have •⁠ ⁠Experience with Shopify, WooCommerce or similar e-commerce stores. •⁠ ⁠Familiarity with Zapier, Make, n8n or webhooks and basic API integrations. •⁠ ⁠Basic HTML/CSS for email editing. •⁠ ⁠Knowledge of GDPR, TRAI/DPDP and WhatsApp opt-in compliance. •⁠ ⁠Experience handling more than one brand or client at the same time. Personal qualities •⁠ ⁠Organised and able to switch between brands without mixing tone or data. •⁠ ⁠Detail-oriented, since one wrong send reaches thousands of customers. •⁠ ⁠Curious, test-driven and comfortable owning results. Alternatively, Incase you want to push your resume, please share your resume at [email protected], Mention the Job title in Subject line and your Current salary/stipend on the email body.

📌 Brand Communication Associate (New Delhi)
🏢 Code to Couture
📍 New Delhi