This role is for one of our clients Seniority level: Associate level Min

Experience:
2+ years

Location:
Bengaluru, Karnataka, India JobType: full-time n n₹1,00,000
- ₹12,00,000 a year We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a rapid-paced startup environment. The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting. This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results. Requirements

Key Responsibilities
1. Paid Media Campaign Management
• Own end-to-end campaign performance across Meta Ads and Google Ads.
• Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns.
• Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display.
• Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets.
• Monitor campaign performance and ensure efficient budget utilization. 2. Funnel Strategy and Optimization
• Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
• Perform daily campaign optimization to improve conversion rates and acquisition efficiency.




• Identify and address frequency issues, audience saturation, and creative fatigue at an early stage.
• Continuously optimize targeting, bidding strategies, placements, and campaign structures. 3. Testing and Performance Improvement
• Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages.
• Conduct systematic experiments to identify high-performing campaign combinations.
• Scale successful campaigns quickly and discontinue underperforming initiatives.
• Document test results, insights, and learnings to improve future campaign performance. 4. Creative Collaboration
• Work closely with creative teams to develop data-backed campaign briefs.
• Share performance insights and recommendations to improve ad creatives and messaging.
• Identify creative opportunities based on audience behaviour, campaign trends, and performance data. 5. Reporting, Analytics and Tracking
• Prepare insight-driven daily, weekly, and monthly performance reports.
• Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV).
• Reconcile advertising platform data with Shopify performance data.
• Manage UTM parameters and maintain accurate campaign tracking.
• Identify performance trends, risks, and opportunities through data analysis. 6. Campaign Execution and Quality Control
• Ensure accurate campaign setup, implementation,



and quality assurance.
• Maintain error-free execution during regular campaigns and major sale periods.
• Document significant campaign changes, optimizations, and restructuring decisions.
• Proactively communicate performance risks and provide actionable recovery plans. Required Qualifications
• Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets.
• Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred.
• Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization.
• Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets.
• Familiarity with Shopify is an added advantage.
• Strong analytical, problem-solving, and decision-making skills.
• Structured, detail-oriented, and comfortable working under pressure.
• Ability to take ownership of campaign outcomes and communicate performance updates proactively. Must-Have Skills
• Meta Ads
• Google Ads
• Google Analytics 4 (GA4)
• Performance Marketing
• Paid Media Management
• Campaign Optimization
• Funnel Strategy
• ROAS and CAC Optimization Good-to-Have Skills
• Shopify
• D2C Marketing
• Creative Testing
• Attribution and Analytics
• Reddit Ads
• TikTok Ads
• Snapchat Ads
• Criteo
• OTT Advertising Preferred Experience
• Experience scaling D2C brands through major promotional and sale periods.
• Exposure to skincare, beauty, wellness, or other consumer-focused industries.
• Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth. n

📌 Senior Performance Marketing Associate (Bengaluru)
🏢 Weekday`
📍 Bengaluru