About the Company
i-TEK is one of India's leading AIDC and RFID technology organisations, with deep capabilities across RFID software platforms, intelligent edge devices and enterprise deployments. With:
• Over 5 billion items tagged
• More than 1,000 customers
• Over 250 million scans processed every day
• Deployments across 3,000+ retail outlets
• Coverage across more than 10 million sq. ft. of warehouse space i-TEK has built significant domain and technology expertise across retail, manufacturing, logistics and banking. Our strategic offerings include:
• Garuda Vigil
• A comprehensive RFID and AIDC management software platform designed to provide enterprises with real-time visibility, control and intelligence across their operations.
• Skanix
• i-TEK's intelligent edgeware and device ecosystem, designed to connect the physical and digital worlds and enable scalable RFID and AIDC deployments. As i-TEK enters its next phase of growth, our ambition is to evolve from being a leading Indian RFID/AIDC company into a globally recognised products and platforms business. We are therefore looking to build a modern, AI-first marketing organisation capable of strengthening the i-TEK brand, creating global market visibility and generating measurable business opportunities.

About the Role
HEAD
- MARKETING & GROWTH

Location:
Pune [on-site]

Experience:
10-16 years Role Overview This is not intended to be a conventional marketing role. The mandate is to create an AI-first, highly automated and outcome-oriented marketing engine that combines strong strategic thinking and creativity with technology, data and automation to deliver significantly higher output and business impact with a lean team. The individual will own i-TEK's brand and positioning, corporate messaging, product marketing, content, digital presence, social media, demand and lead generation, events, analyst relations, public relations and marketing operations. A particularly important responsibility will be building a scalable inbound and outbound demand-generation engine for India and international markets. The successful candidate will work closely with Business/Sales, Product Management,



Engineering and Customer teams to translate i-TEK's technology, products, domain expertise and customer successes into compelling market propositions. This role provides an opportunity for an accomplished marketing leader to build the function from the ground up and, based on impact and organisational growth, potentially evolve into a broader CMO mandate. Responsibilities Brand Strategy, Positioning & Corporate Messaging
• Define and continuously sharpen i-TEK's overall brand positioning.
• Build a explicit brand architecture covering i-TEK, Garuda Vigil and Skanixa.
• Develop differentiated positioning for relevant industries, customer segments and geographies.
• Establish consistent corporate messaging across all customer and market touchpoints.
• Build and govern comprehensive brand guidelines covering identity, tone, language, visual communication and usage.
• Ensure that i-TEK increasingly becomes recognised as a technology, products and platforms company rather than merely an RFID implementation provider.
• Ensure consistency of messaging across Sales, Product, website, social media, events, PR and analyst interactions.
• AI-First Marketing Operating Model
• Build marketing from first principles as an AI-first function, rather than adding AI to traditional marketing processes.
• Identify activities that can be automated or substantially augmented using AI.
• Establish an integrated marketing technology and AI toolset.
• Build automated workflows across research, segmentation, content development, campaign execution, personalisation, lead qualification, analytics and reporting.
• Use generative AI to dramatically increase the velocity and variety of high-quality marketing content.
• Use AI for account research, persona development,



message variation and campaign optimisation.
• Build appropriate human review and governance mechanisms to protect brand accuracy, quality and intellectual property.
• Continuously measure productivity improvements delivered through AI and automation.
• Build a lean marketing organisation where human talent is concentrated on strategy, creativity, judgement, relationships and high-value decision-making.
• The measure of AI adoption should not be the number of AI tools deployed, but improvement in speed, quality, conversion, reach and cost of marketing outcomes.
• Demand & Lead Generation
• Build a measurable and scalable demand-generation engine supporting i-TEK's growth ambitions in India and international markets. Inbound:
• Develop SEO and content strategies that generate relevant enterprise traffic.
• Build high-value content around RFID, AIDC, retail, manufacturing, supply chain, enterprise visibility and intelligent edge technologies.
• Develop landing pages, campaigns, webinars, reports and other mechanisms for lead capture.
• Optimise conversion from digital engagement to qualified opportunities. Outbound:
• Define Ideal Customer Profiles and target account segments.
• Build account-based marketing approaches for high-value enterprise opportunities.
• Use AI and data tools for account research, segmentation and personalisation.
• Develop automated, multi-touch outbound campaigns.
• Continuously test messaging, personas, channels and calls-to-action.
• Build appropriate lead-scoring and qualification mechanisms.
• Marketing should be accountable not merely for the volume of leads but for qualified pipeline and eventual commercial outcomes.
• Segmentation, Targeting & Market Intelligence
• Define market segmentation across industries, geographies, customer size and use cases.
• Develop Ideal Customer Profiles and relevant buyer personas.
• Identify priority accounts and market opportunities in conjunction with Sales.
• Develop competitor intelligence and positioning.
• Track relevant technology, customer and industry trends

📌 Head of Marketing (India)
🏢 i-TEK RFID
📍 India