Role Position Title: Senior Product Marketing Manager, Loan OS Reports To: Sr. Director, Marketing, Yubi

Location:
Bangalore Role Mandate: A B2B product marketer with 5–7 years of experience, preferably in fintech or SaaS, ready to own positioning, launches and sales enablement for Loan Operating System (Loan OS) vertical, is a sales-led business with four to five products, different buyer personas. About Yubi Group Yubi Group is the world’s only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth
- subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over ₹3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%. Website link
- https://www.go-yubi.com/ Linkedin page
- https://www.linkedin.com/company/go-yubi

Key Responsibilities
• Positioning and messaging: sit with the product team, understand each product deeply, and write positioning that is clearly distinct. Tune it per persona while keeping it consistent with the Yubi story.
• GTM and launches: own go-to-market for new products and features, from launch plan to sales readiness to post-launch review.
• Sales enablement:



build what sales needs at every stage of the sales cycle (decks, one-pagers, case studies, demo scripts, battlecards, talk tracks) and train sales to use it.
• Account-based marketing: run targeted ABM for named accounts across email drips, WhatsApp, LinkedIn and one-to-one outreach, designed with sales.
• Events and CXO experiences: design roundtables, exclusive dinners and leadership meetings between our CEO and client CXOs. Use events for lead generation and nurture, and judge which are worth doing.
• Market and customer intelligence: track competitors, run win/loss and client conversations, and feed what you learn back to Product.
• Customer proof: build case studies and testimonials that sales can use.
• Measurement: define what a qualified lead is, track conversion at each stage, and attribute marketing to pipeline and revenue.
• AI and agencies: use AI to produce collaterals fast, and brief and guide agencies. Skills
• Positioning & Storytelling
- makes a complex product easy for a CXO.
• GTM & Launch
- has owned launches and can walk through them.
• Sales Enablement & ABM
- understands long B2B sales cycles and what sales needs at each stage.
• Events & Relationships




- curated, high-touch client experiences.
• Funnel & Attribution
- thinks in pipeline and conversion, comfortable with CRM and marketing automation.
• AI
- builds and uses AI workflows for collateral, research and campaigns.
• Cross-functional collaboration
- Collaborate with product, business, finance, legal, brand marketing etc extensively to execute work Who We’re Looking For Product Thinker — goes deep into the product, understands users and the problem, and asks sharp customer first questions. Sales Partner — understands what sales needs without being told and is able to work well with the sales team. Ownership — hands-on, self-starter, comfortable with senior stakeholders and ambiguity. Numerate — uses data to decide, not just report. Share Your Work (Optional) If you have a body of work you can share (launch plans, positioning documents, sales collateral, case studies, ABM or event programmes), please include it. This is not mandatory, and you can redact confidential details. Why Join Yubi You own the story and the launches for a B2B business vertical at scale. You work directly with leadership, and your positioning shapes how Yubi’s clients see the products. We are a team that has open communication at all times, with no second-guessing. Ensuring that the workplace is safe and fun is something the marketing team strives for. Rest assured, you will be working in a team that will ensure you are growing in your career and also excited to show up at work each day.

📌 Senior Product Marketing Manager, Loan OS (Bengaluru)
🏢 Yubi
📍 Bengaluru