Role Overview: We are looking for a Brand Manager & Strategist who has worked with brands and knows what it takes to move one from where it is to where it wants to be. You will own brand strategy and positioning for our client accounts, and you will lead the team that executes it across design, content, social media, and performance marketing. This is a lead role, not an individual contributor one. You will be the person the design team, content team, social media team, performance marketing team, and interns and monthly client coordination look to for direction. You decide what the brand says, how it looks, where it shows up, and whether the work that goes out is valuable enough to go out.

Responsibilities:
Brand Strategy and Positioning
• Build brand strategy from the ground up including positioning, target audience definition, brand voice, messaging architecture, and differentiation.
• Run brand audits on new accounts to identify what is working, what is broken, and where the opportunity sits.
• Translate strategy into something the team can actually execute, not a deck that sits unused after the presentation.
• Build and maintain brand guidelines so every piece of output stays consistent across channels. Team Leadership
• Lead and review the work of the design, content, social media, and performance marketing teams. You set the brief and you approve the output.
• Manage interns, assign meaningful work, review it, and build them into contributors rather than using them as overflow capacity.
• Run weekly reviews with each function, unblock the team, and keep timelines on track across multiple accounts.




• Hire alongside HR for your team and define what good looks like for each role. Campaign Planning and Execution
• Plan integrated campaigns across organic social, content, paid media, and offline where relevant, with a explicit objective for each.
• Write and approve campaign briefs that give design, content, and performance teams enough to work with.
• Own campaign calendars, launch timelines, and delivery across all active accounts.
• Sign off on all creative and copy before it reaches the client or goes live. Performance Marketing Oversight
• Set campaign objectives, budgets, and target metrics with the performance marketing team.
• Review performance data weekly and redirect spend, creative, or targeting based on what the numbers show.
• Connect brand work to business outcomes so the client sees the link between brand investment and results. Client Management
• Present strategy, campaigns, and performance reviews directly to clients and defend the thinking behind the work.
• Build client relationships strong enough that they come to you for advice and not just for deliverables.
• Handle difficult client conversations around scope, timelines, and expectations without escalating every time. Research and Market Intelligence




• Track competitor activity, category trends, and consumer behaviour across the sectors we work in.
• Use research, social listening, and customer insight to shape strategy rather than relying on assumptions.
• Bring new ideas and formats to the table before the client asks for them. What We Expect
• You have worked with brands and can show how a brand changed because of your work, not just what you delivered.
• You can hold a room. Senior clients should leave your presentation convinced, not confused.
• You are comfortable managing people across very different functions. A designer, a copywriter, and a media buyer all need different handling.
• You have a point of view and you defend it. We do not want someone who only executes the brief they are given.
• You can juggle multiple accounts without dropping quality on any of them. Qualifications
• Graduate or postgraduate in Marketing, Brand Management, Mass Communication, or a related field. MBA preferred but not mandatory if the work speaks for itself.
• 5 to 8 years of experience in brand management or brand strategy, at an agency or on the brand side.
• Demonstrated experience managing teams across design, content, social media, and performance marketing.
• Working knowledge of paid media platforms and the metrics that matter, even if you are not running campaigns yourself.
• Strong portfolio of brand work with context on the objective, the strategy, and the outcome.
• Excellent written and spoken communication in English.

📌 Brand Manager (Udaipur)
🏢 Krayr Media - Branding & Marketing Agency
📍 Udaipur