Brand & Content Head

Salary:
Up to ₹1,00,000 per month (in hand). This is the maximum ceiling, not a guaranteed offer. Final compensation will depend on experience, capabilities and interview performance. Company: Vani Kabir Multiverse Pvt. Ltd.

Location:
Gurugram, Haryana (Work From Office) Employment Type: Full-time

About the Role
We are looking for an experienced and creative Brand & Content Head to lead brand positioning, content strategy, creative direction and overall brand communication for our premium D2C business. The ideal candidate should understand how to build a distinctive brand, create meaningful consumer connections and develop a consistent brand identity across platforms. This is a leadership role requiring a combination of strategic thinking, creative excellence, business understanding and team management.

Key Responsibilities
• Develop and lead the overall brand strategy, positioning and communication roadmap.
• Own content strategy across social media, website, campaigns and other brand touchpoints.
• Lead creative direction, storytelling, brand narratives and visual communication.
• Develop organic content strategies that strengthen brand identity, audience engagement and recall.
• Plan and oversee brand campaigns, product launches and go-to-market communication.
• Ensure consistency in brand voice, aesthetics, messaging and customer experience.
• Work closely with design, social media, marketing and business teams to execute brand initiatives.
• Identify emerging content formats, creative opportunities, consumer trends and relevant market insights.
• Guide the development of high-quality content across formats, including videos, reels, campaigns, editorial and product storytelling.
• Build and manage a capable team across content, branding and creative functions.
• Work directly with leadership on brand development, strategic initiatives and business priorities.
• Evaluate brand performance,



content effectiveness and audience response to continuously improve the overall brand presence. Candidate Requirements
• Proven experience in brand management, brand strategy, content leadership or integrated marketing.
• Strong understanding of brand positioning, storytelling, consumer psychology and creative communication.
• Experience working with D2C, lifestyle, luxury, premium or consumer-facing brands is preferred.
• Robust understanding of organic social media, content development and digital brand building.
• Ability to develop creative strategies and translate them into effective execution.
• Experience managing creative teams, designers, content creators and marketing professionals.
• Excellent communication, presentation and strategic thinking skills.
• Ability to balance creative vision with commercial and business objectives.
• Strong ownership, decision-making and problem-solving abilities.
• Ability to work independently and lead initiatives from concept to execution. What We Are Looking ForWe are looking for someone who has actually contributed to building and strengthening brands, not simply managed posting schedules or executed advertising campaigns. The candidate should be capable of developing the brand's identity, setting creative direction, leading content initiatives and building a strong connection with its audience. Experience in organic brand building, creative strategy, content leadership and consumer-facing businesses will be particularly valuable. Important ClarificationThis is not a performance-marketing-only or paid advertising specialist position. Candidates whose primary experience is limited to Meta Ads, Google Ads, lead generation or campaign optimisation without substantial brand-building and content strategy experience may not be suitable. CompensationThe maximum salary budget is ₹1,00,000 per month in hand. The actual offer may be lower depending on experience, capabilities and interview assessment. Candidates should apply only if their expectations are aligned with the stated budget. Selection ProcessOne final in-person interview with the Founder or Co-founder at our Gurugram office.

📌 Brand & Content Head (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram