About Uni Seoul Uni Seoul is a Korean-inspired lifestyle brand bringing together cute, aesthetic, and trend-led products across stationery, accessories, gifting, plushies, and more. We are building a community-led brand for a young, digitally savvy audience that loves everything K-culture, cute aesthetics, and Seoul-inspired experiences.

About the Role
We are looking for a Social Media Executive who understands social media, understands internet culture, and knows how to turn content into conversations. You will be responsible for the day-to-day execution of Uni Seoul's social media presence, working closely with internal teams and creative agencies to ensure the brand stays relevant, consistent, and visible across platforms.

Key Responsibilities
1. Content Execution
• Manage day-to-day content execution across Instagram, YouTube, Facebook, and other relevant social platforms.
• Coordinate the content calendar and ensure timely publishing of posts, Reels, Stories, and other formats. Responsible to review, and publish content across all platforms
• Ensure all content is aligned with Uni Seoul's brand voice, visual identity, and communication guidelines.
• Stay updated on trending formats, sounds, memes, conversations, and platform trends to identify relevant opportunities for the brand. 2. Agency Coordination
• Coordinate with social media, creative, influencer, and other external agencies.
• Share briefs, timelines, feedback, and campaign requirements with agencies.
• Ensure timely delivery of content and campaigns as per the content calendar.
• Review agency outputs and ensure they meet Uni Seoul's brand and quality standards.
• Maintain smooth communication between internal stakeholders and external partners. 3. Community & Social Engagement
• Actively engage with the right communities, creators, conversations, and pages relevant to Uni Seoul's target audience.
• Monitor comments, DMs, mentions, tags, and relevant social conversations.




• Identify opportunities to organically insert Uni Seoul into relevant conversations and trends.
• Build relationships with relevant creators, communities, fan pages, and interest groups.
• Proactively participate in conversations around K-culture, K-beauty, lifestyle, fashion, stationery, gifting, Gen Z trends, and Korean pop culture.
• Focus on growing not just followers, but meaningful brand visibility, engagement, and community relevance. 4. Social Media Insights
• Track platform performance and key metrics such as reach, engagement, views, shares, saves, and follower growth.
• Identify content formats and themes that perform well and recommend opportunities for improvement. Monitor competitor and category activity to keep Uni Seoul culturally and digitally relevant.
• Prepare regular social media performance reports and actionable insights. What We're Looking For
• 1–2 years of experience in social media, content, digital marketing, or a similar role.
• Robust understanding of Instagram, YouTube, Facebook, and emerging social platforms.
• Naturally plugged into Gen Z culture, trends, memes, creators, and internet conversations.
• Strong communication and coordination skills.
• Good understanding of content formats, social media algorithms, and engagement mechanics.
• Ability to manage multiple content pieces, timelines, and stakeholders simultaneously.
• Strong attention to detail and a good eye for content.
• Proactive, highly organised, and comfortable working in a fast-paced brand environment.
• Experience working with creative/social media agencies is a plus. What Success Looks Like
• Consistent and timely execution of Uni Seoul's social media calendar.
• Stronger engagement and visibility across relevant online communities.
• Faster identification and participation in relevant trends and conversations.
• High-quality, on-brand content across platforms.
• A growing and genuinely engaged Uni Seoul community.

📌 Social Media Marketing Specialist (Pune)
🏢 Uni Seoul
📍 Pune